Fespa launches campaign for Fespa Global Print Expo 2022

The campaign strapline is ‘Experience Print in Motion’

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Fespa to launch a campaign for Fespa Global Print Expo 2022 and European Sign Expo 2022 from 31 May – 3 June
Fespa to launch a campaign for Fespa Global Print Expo 2022 and European Sign Expo 2022 from 31 May – 3 June

Fespa has launched the promotional campaign for its Fespa Global Print Expo 2022 and European Sign Expo 2022 events, scheduled to take place from 31 May – 3 June 2022 at Messe Berlin, Germany. 

The campaign strapline ‘Experience Print in Motion’ highlights how, despite the challenges of the past two years, the specialty print market and the technology supporting it continues to evolve and progress.

“Speciality print businesses are back up and running and making future plans, and Fespa Global Print Expo 2022 will give them fresh momentum, supporting them with investment decisions and ideas development at a critical time in the sector’s sustained recovery”, says Michael Ryan, head of Fespa Global Print Expo. 

“After more than two years dominated by virtual alternatives, business decision-makers really need the energy and connections that only live events enable. The true value of a Fespa event for exhibitors and visitors is the wider experience, close-up views of technology and consumables, making human connections, networking with like-minded business people, being inspired, and discovering the latest technologies and consumables. In Amsterdam last autumn, we took the first steps to bring color back to specialty print. Now we all need to experience print in motion.” 

Berlin has previously hosted highly successful Fespa exhibitions in 2007 and 2018, and the facilities and travel connections make the venue a popular destination amongst exhibitors and visitors. Occupying eight halls, the 2022 event will provide a platform for technological innovation in digital wide format, screen, and textile printing. International manufacturers are lining up for the event, with over 250 suppliers including Brother, Canon, Durst, Fujifilm, HP, Kornit, Mimaki, and M&R fully committed to the event to date. 

Registration for Fespa Global Print Expo to open soon

Enhancing the visitor experience at Fespa Global Print Expo 2022, Fespa’s popular Printeriors interior décor feature will highlight the many opportunities in printed interior décor, again taking the form of an interactive visitor experience. World Wrap Masters will also return, offering visitors the chance to see European vehicle wrappers compete for the title of World Wrap Master Europe 2022, followed by the show-down of the regional competition winners in the World Wrap Masters final. 

Lighting the way in hall 5.2 will be the European Sign Expo, Europe’s largest exhibition for signage and visual communications. The 2022 event will showcase technology solutions and materials, enabling brand owners and communications professionals to see the application opportunities in channel lettering, dimensional signage, engraving, etching, and LED and sign solutions.

The event website at www.fespaglobalprintexpo.com is now live, including the latest event information, an up-to-date exhibitor list, interactive floorplan, Covid-19 guidance, and visitor information. 

Visitor registration will be open on 1 March 2022, but participants can register their interest now at https://www.fespaglobalprintexpo.com/why-visit/register-your-interest-form-2022.  

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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