Fespa launches campaign for Fespa Global Print Expo 2022

The campaign strapline is ‘Experience Print in Motion’

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Fespa to launch a campaign for Fespa Global Print Expo 2022 and European Sign Expo 2022 from 31 May – 3 June
Fespa to launch a campaign for Fespa Global Print Expo 2022 and European Sign Expo 2022 from 31 May – 3 June

Fespa has launched the promotional campaign for its Fespa Global Print Expo 2022 and European Sign Expo 2022 events, scheduled to take place from 31 May – 3 June 2022 at Messe Berlin, Germany. 

The campaign strapline ‘Experience Print in Motion’ highlights how, despite the challenges of the past two years, the specialty print market and the technology supporting it continues to evolve and progress.

“Speciality print businesses are back up and running and making future plans, and Fespa Global Print Expo 2022 will give them fresh momentum, supporting them with investment decisions and ideas development at a critical time in the sector’s sustained recovery”, says Michael Ryan, head of Fespa Global Print Expo. 

“After more than two years dominated by virtual alternatives, business decision-makers really need the energy and connections that only live events enable. The true value of a Fespa event for exhibitors and visitors is the wider experience, close-up views of technology and consumables, making human connections, networking with like-minded business people, being inspired, and discovering the latest technologies and consumables. In Amsterdam last autumn, we took the first steps to bring color back to specialty print. Now we all need to experience print in motion.” 

Berlin has previously hosted highly successful Fespa exhibitions in 2007 and 2018, and the facilities and travel connections make the venue a popular destination amongst exhibitors and visitors. Occupying eight halls, the 2022 event will provide a platform for technological innovation in digital wide format, screen, and textile printing. International manufacturers are lining up for the event, with over 250 suppliers including Brother, Canon, Durst, Fujifilm, HP, Kornit, Mimaki, and M&R fully committed to the event to date. 

Registration for Fespa Global Print Expo to open soon

Enhancing the visitor experience at Fespa Global Print Expo 2022, Fespa’s popular Printeriors interior décor feature will highlight the many opportunities in printed interior décor, again taking the form of an interactive visitor experience. World Wrap Masters will also return, offering visitors the chance to see European vehicle wrappers compete for the title of World Wrap Master Europe 2022, followed by the show-down of the regional competition winners in the World Wrap Masters final. 

Lighting the way in hall 5.2 will be the European Sign Expo, Europe’s largest exhibition for signage and visual communications. The 2022 event will showcase technology solutions and materials, enabling brand owners and communications professionals to see the application opportunities in channel lettering, dimensional signage, engraving, etching, and LED and sign solutions.

The event website at www.fespaglobalprintexpo.com is now live, including the latest event information, an up-to-date exhibitor list, interactive floorplan, Covid-19 guidance, and visitor information. 

Visitor registration will be open on 1 March 2022, but participants can register their interest now at https://www.fespaglobalprintexpo.com/why-visit/register-your-interest-form-2022.  

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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