Felix Schoeller India shows S-race sublimation paper at Gartex

Indian textile printing segment has immense potential

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Felix
Pranav Vaswani, director, Felix Schoeller India. Photo IPP

Felix Schoeller India came into being in 2018 as a joint venture between New (India) Imaging Industries and the 125-year-old German Felix Schoeller Group. The Mumbai-based joint venture converts and distributes German-made premium specialty papers and media. It supplies paper to Indian paper manufacturers and textile printers with a range of durable and sustainable solutions.

With a state-of-the-art converting facility at Khairane in Navi Mumbai in Maharashtra, the firm diversified to customized paper products in 2019. Its facility can convert paper to a range of widths from 8 inches to 72 inches. It has the technical know-how to make wider widths up to 126 inches and is one of the few manufacturers in the world capable of providing this customization.

Felix Schoeller India recently exhibited its range of sublimation papers from Germany under the S-race brand name at the recently concluded Gartex Texprocess from 3 – 5 December 2021 at Pragati Maidan in Delhi NCR. These papers are used for sublimation printing and transfer onto textiles. Digital dye-sublimation printing works not only for fashion garments and sportswear but also for home décor and soft signage applications. The S-race range is claimed by the company to provide the brilliant pin-sharp image quality required in personalized applications and merchandise. S-race’s papers range from 38 gsm to 120 gsm for textile and hard substrate applications.

Indian Printer & Publisher interacted with the company director Pranav Vaswani at Gartex, where he shared the firm’s experience during the Covid-19 crisis, “It was a difficult time for all of us and especially the initial lockdown was very difficult but we managed to cope well with that. One of our products is used for medical purposes, so that was a good opportunity for us. We started supplying that product to hospitals. It was a difficult time but we managed it well and we have come out of it stronger.

“That is a fast coated photo imaging paper that is used for testing procedures like X-rays. During the Covid time, many people had to get their lung X-rays done, so we had to supply the paper to various hospitals around India.”

With a sales office and a stock point in Noida in Northern India, Felix Schoeller India entered the sublimation market specifically for textiles two years ago. However, it has been selling sublimation paper for about four years, mainly for hard substrate applications. 

Vaswani adds that the market for sublimation papers is growing very quickly with significant potential and scope soon. The firm primarily came to the event to find out more about the market and to try to get more customers, dealers, and distributors on board and was able to generate substantial leads.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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