Vadodara’s Sundaram Digital installs Canon imagePRESS C710

The press was commissioned in March

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Canon
Saurabh Patel, partner, Sundaram Digital

Vadodara-based Sundaram Digital recently commissioned a brand-new Canon imagePRESS C710 digital production printer. The imagePRESS C710 that Sundaram has commissioned comes with the latest EFI Fiery G250 kit, EFI ES-2000 spectrophotometer, copy output tray as well as stack bypass tray. This is the first imagePRESS C710 to be installed in the city. The press was supplied by Innova Systems India who is exclusive channel partners for Canon digital presses in Gujarat.

“We started our business four years ago and till we bought the imagePRESS C710 in March this year, we were using reconditioned digital presses. We realized that the maintenance cost of reconditioned presses was high, which was not making a loss of business sense. So, we decided to buy an established branded press,” says Saurabh Patel, partner, Sundaram Digital.

Patel first saw the imagePRESS C710 during a roadshow organized by Canon in Vadodara and instantly like the quality of the press. “The performance of the press was very good and we instantly liked the quality of the prints. We also saw other options but then finally decided to settle for Canon. After using the press for three months we can say it is very user friendly,” adds Patel.

The imagePRESS C710 can print at the speed of 70 pages per minute with a resolution of 2,400 dpi x 2,400 dpi. It can handle a variety of paper stocks such as plain, heavy, coated and specialty, from A4 to 13X51-inch size. In addition to the EFI Fiery G250 kit, the printer also comes with the option of having an IPR kit for printers who want a more economical option.

In the three months since the press became operational, Sundaram has printed a total of about 11,000 impressions.

“The press became operational in on 2 March and by the end of the same month, India was under lockdown. During the lockdown, we were only printing jobs for customers who were operating in the essential industry. One of our customers was manufacturing personal protection equipment and we were printing labels for them,” says Patel.

However, in recent weeks things have opened up but business is still to get back to normal. Sundaram services a lot of school and college students and with most of the educational institutions being shut, the print volumes have been low. Some pick up in volumes has been seen on the corporate side, but it is still very slow.

“School and college students form a big chunk of our customer base along with corporates. Educational institutes are shut while corporate customers are still to get back to normal. I expect things to improve only after a month,” Patel concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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