Vadodara’s Sundaram Digital installs Canon imagePRESS C710

The press was commissioned in March

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Canon
Saurabh Patel, partner, Sundaram Digital

Vadodara-based Sundaram Digital recently commissioned a brand-new Canon imagePRESS C710 digital production printer. The imagePRESS C710 that Sundaram has commissioned comes with the latest EFI Fiery G250 kit, EFI ES-2000 spectrophotometer, copy output tray as well as stack bypass tray. This is the first imagePRESS C710 to be installed in the city. The press was supplied by Innova Systems India who is exclusive channel partners for Canon digital presses in Gujarat.

“We started our business four years ago and till we bought the imagePRESS C710 in March this year, we were using reconditioned digital presses. We realized that the maintenance cost of reconditioned presses was high, which was not making a loss of business sense. So, we decided to buy an established branded press,” says Saurabh Patel, partner, Sundaram Digital.

Patel first saw the imagePRESS C710 during a roadshow organized by Canon in Vadodara and instantly like the quality of the press. “The performance of the press was very good and we instantly liked the quality of the prints. We also saw other options but then finally decided to settle for Canon. After using the press for three months we can say it is very user friendly,” adds Patel.

The imagePRESS C710 can print at the speed of 70 pages per minute with a resolution of 2,400 dpi x 2,400 dpi. It can handle a variety of paper stocks such as plain, heavy, coated and specialty, from A4 to 13X51-inch size. In addition to the EFI Fiery G250 kit, the printer also comes with the option of having an IPR kit for printers who want a more economical option.

In the three months since the press became operational, Sundaram has printed a total of about 11,000 impressions.

“The press became operational in on 2 March and by the end of the same month, India was under lockdown. During the lockdown, we were only printing jobs for customers who were operating in the essential industry. One of our customers was manufacturing personal protection equipment and we were printing labels for them,” says Patel.

However, in recent weeks things have opened up but business is still to get back to normal. Sundaram services a lot of school and college students and with most of the educational institutions being shut, the print volumes have been low. Some pick up in volumes has been seen on the corporate side, but it is still very slow.

“School and college students form a big chunk of our customer base along with corporates. Educational institutes are shut while corporate customers are still to get back to normal. I expect things to improve only after a month,” Patel concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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