Digital print technology for a circular economy

Fujifilm white paper to be released in online event

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Digital
White paper

Fujifilm Graphic Systems Europe publishes environmental white paper to explore the role of print in a world of ‘net zero’ targets and increased environmental awareness.

The EU’s Circular Economy Action Plan outlines a strategy to transform Europe’s economy into a sustainably driven, fully circular economy by 2050. This, along with pressure from increasingly environmentally conscious consumers, means that businesses and brand owners in Europe are being driven to improve environmental practices and reduce waste and carbon emissions. Inevitably, printed communications and marketing materials are scrutinized as part of this process. Fujifilm, in this new White Paper, examines the ways in which brands can make much more sustainable decisions in sourcing printed materials, without missing out on all the unique benefits that print offers.

Brand owners understand the many benefits of print as a communications tool,” explains Mark Stepheson, product manager, Digital Press Systems, Fujifilm Graphic Systems Europe. “They know it communicates seriousness, authority, and quality, and that it inspires loyalty. But when it comes to meeting environmental targets and carbon reduction goals – many feel they have no choice but to cut back. This White Paper is for them. We wanted to demonstrate that it doesn’t have to be ‘either-or’. By understanding more about modern print processes, brand owners can make informed, sustainable decisions, which allow them to continue to take advantage of the many advantages of print, while still fulfilling their environmental responsibilities.

Digital
Jet Press 750S front view

The way we print has changed radically in the last twenty years, and much of that change has been extremely positive from an environmental point of view. But outside the industry, this is not widely understood. Sustainability is a huge focus within Fujifilm, so our White Paper looks in detail at a variety of modern printing techniques and how our own technology, particularly the Jet Press, is helping to reduce waste and boost recyclability.

Fujifilm will formally release the white paper during a live online event – The Really Sustainable Production Show on 24 February. Click here to register for the show or to request a copy of the white paper.

Fujifilm Corporation is one of the major operating companies of Fujifilm Holdings. Since its founding in 1934, the company has built up a wealth of advanced technologies in the field of photo imaging, and in line with its efforts to become a comprehensive healthcare company, Fujifilm is now applying these technologies to the prevention, diagnosis, and treatment of diseases in the medical and life science fields. Fujifilm is also expanding growth in the highly functional materials business, including flat panel display materials, and the graphic systems and optical devices businesses.

Fujifilm Graphic Systems is a stable, long-term partner focussed on delivering high-quality, technically advanced print solutions that help printers develop competitive advantage and grow their businesses. The company’s financial stability and unprecedented investment in R&D enable it to develop proprietary technologies for best-in-class printing. These include pre-press and pressroom solutions for offset, wide-format, and digital print, as well as workflow software for print production management. Fujifilm is committed to minimizing the environmental impact of its products and operations, proactively working to preserve the environment, and strives to educate printers about environmental best practice.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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