The Kolkata Literary Fair is on – 21 to 23 January 2022

Celebrating human consciousness and imagination!

The Kolkata LitFest is on! It starts later today and goes on to Sunday the 23rd of January
The Kolkata LitFest is on! It starts later today and goes on to Sunday the 23rd of January

The Kolkata Literary Fair is on, and starting later today from 2:45 pm India time. Looks good, sounds good and many of the sessions actually are fun!

Translation, actually it’s no longer the future. As Yuval Noah Harari would say, it’s not just our capacity to portray reality or what’s there but our imagination to create fiction and myths. Our capacity for languages and to evolve new meanings and to get into each other’s heads is the hallmark of human consciousness. Why do we want to be there, where? Everywhere! In each others’ hearts and minds. In each other cities and particularities. We want to share each others sounds and inflections and experiences that require you to imagine and dream. Translation is the experience of the human condition, it is the inevitable migration because it understands that there are no boundaries or countries except the rivers and edges of forests and creation!

Translation, actually it’s no longer the future. It’s everywhere and finally enjoying the richness of the hundreds of the subcontinent’s languages and thousands of dialects. Stories are traveling everywhere.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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