The Kolkata Literary Fair is on – 21 to 23 January 2022

Celebrating human consciousness and imagination!

The Kolkata LitFest is on! It starts later today and goes on to Sunday the 23rd of January
The Kolkata LitFest is on! It starts later today and goes on to Sunday the 23rd of January

The Kolkata Literary Fair is on, and starting later today from 2:45 pm India time. Looks good, sounds good and many of the sessions actually are fun!

Translation, actually it’s no longer the future. As Yuval Noah Harari would say, it’s not just our capacity to portray reality or what’s there but our imagination to create fiction and myths. Our capacity for languages and to evolve new meanings and to get into each other’s heads is the hallmark of human consciousness. Why do we want to be there, where? Everywhere! In each others’ hearts and minds. In each other cities and particularities. We want to share each others sounds and inflections and experiences that require you to imagine and dream. Translation is the experience of the human condition, it is the inevitable migration because it understands that there are no boundaries or countries except the rivers and edges of forests and creation!

Translation, actually it’s no longer the future. It’s everywhere and finally enjoying the richness of the hundreds of the subcontinent’s languages and thousands of dialects. Stories are traveling everywhere.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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