HP Large Format Printing demos HP Latex 700 and 800 series

The need for sustainable signage production

HP Large Format Printing demos HP Latex 700 and 800 series
Kevin Gregory, application specialist at HP Large Format Printing standing in front of HP Latex 800 W

On 13 January 2022, HP Large Format Printing held a virtual but live demonstration of its Latex 700 and 800 series inkjet wide format printers. The demonstrators showed how these printers could meet the market demands with their high media versatility, productivity, and sustainable technology. The idea was to show how these latex series could boost business and be more profitable for the print service providers.

In a live demonstration, HP expert Jeremy Brew Large Format Solutions & PrintOS expert, HP Worldwide discussed the details about the HP latex 700 W printer and how its water-based inks gives the best color consistency, is easy to handle, and is environment-friendly. Then, Kevin Gregory, application specialist at HP Large Format Printing, showed the white ink system option and how it works on the Latex 800W. They talked about the safety and health aspect for the operators also.

The HP latex 700W and 800W provide vibrant color output at high speed and further improve printing productivity by using polypropylene or synthetic papers of substance weights as low as 110 gsm. The technology is designed for sustainable impact through the entire system and workflow of the printer, cartridge materials, ink chemistry, printer operation and production, the print itself, its display, and the end-of-life disposal of the product.

The operations of these printers can be controlled virtually anytime and anywhere with HP’s PrintOS tools. The latest water-based inks offer a more comfortable and welcoming operation to sustainability goals and differentiate printing businesses. No manual maintenance is required on each head of the printer, no wiping or excess jetting is needed to keep them running.

HP white ink workflow

This was the first time that HP showed its white ink for 64-inch wide printers, and in the webinar, Gregory described the different methods for adding white to prints or once can say about the white printing workflow. There are four categories for this workflow which include the underflooded mode and full-page coverage, overflooded mode and full-page coverage, sandwich mode and full-page coverage, and spot mode.

  • Underflooded mode and full-page coverage – In this, the white ink is printed on the substrate, enabling it to print color on a wide range of substrates. It can be used in printing on non-white or transparent substrates.
  • Overflooded mode and full-page coverage – Here a white layer is printed on top of the color layer allowing the creation of new colors by playing with white ink translucency. For instance, it is used for printing on a transparent substrate for window decoration.
  • Sandwich mode and full-page coverage – In the sandwich mode, a white layer is embedded between two different images, allowing a different image to be seen on each side of the substrates. An application example is flipping signs.
  • Spot mode – For spot printing in some cases, white ink is printed in a particular area in the same way as any other color. Also, spot color information is required in the file. It is used to print on transparent substrates while keeping some areas transparent.

Gregory also demonstrated several large-format print applications that can help print and signage businesses grow both volume and value. The webinar ended with more discussion on sustainability and decreasing operational costs by using the HP latex 700W and 800W.


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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