Color-Logic certifies HP Latex R-Series using HP White ink

Color-Logic software for digital inkjet embellishments

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The HP Latex R inkjet printer
The HP Latex R inkjet printer

Color-Logic has certified those HP Latex R-Series printers that are delivered with HP White ink. Upon reviewing the certification samples submitted, Richard Ainge, Color-Logic CTO, and co-founder commented, “The samples were printed on a metallic stock with HP White and CMYK inks. The combination of the Color-Logic software and the HP Latex White ink created dramatic Color-Logic embellishments, and the HP CMYK inks produced vibrant metallic colors.”

Mark Geeves, Color-Logic director of Sales and Marketing, commented further, “The HP Latex platform, in combination with Color-Logic software for embellishments, enables print service providers to help their brands stand out from the completion in a variety of printing applications. As stores and brands begin to relaunch around the world after the Covid-19 pandemic, the need to stand out will be even more important. The HP Latex R-Series printer with rigid and flexible capabilities enables printers to target retail signage, point-of-purchase, decoration, outdoor signage, vehicle straps and graphics, packaging, and even short-run labels for their brand clients. With the Color-Logic tools, any designer can predictably add amazing embellishments into print using the HP Latex engine with HP White and CMYK inks.”

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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