Color-Logic certifies HP Latex R-Series using HP White ink

Color-Logic software for digital inkjet embellishments

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The HP Latex R inkjet printer
The HP Latex R inkjet printer

Color-Logic has certified those HP Latex R-Series printers that are delivered with HP White ink. Upon reviewing the certification samples submitted, Richard Ainge, Color-Logic CTO, and co-founder commented, “The samples were printed on a metallic stock with HP White and CMYK inks. The combination of the Color-Logic software and the HP Latex White ink created dramatic Color-Logic embellishments, and the HP CMYK inks produced vibrant metallic colors.”

Mark Geeves, Color-Logic director of Sales and Marketing, commented further, “The HP Latex platform, in combination with Color-Logic software for embellishments, enables print service providers to help their brands stand out from the completion in a variety of printing applications. As stores and brands begin to relaunch around the world after the Covid-19 pandemic, the need to stand out will be even more important. The HP Latex R-Series printer with rigid and flexible capabilities enables printers to target retail signage, point-of-purchase, decoration, outdoor signage, vehicle straps and graphics, packaging, and even short-run labels for their brand clients. With the Color-Logic tools, any designer can predictably add amazing embellishments into print using the HP Latex engine with HP White and CMYK inks.”

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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