New HP Latex 700 and 800 Printers for versatility & sustainability

HP India announces new Latex printer portfolio 

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The new HP Latex 800W Printer Photo HP
The new HP Latex 800W Printer Photo HP

HP India has introduced its new Latex large format print solutions to help print service providers diversify their offerings and meet more challenging customers’ needs. After a year of business disruption across the large format industry, the HP Latex 700 and 800 series brings a suite of features that enable PSPs to be more agile, tackle ambitious projects, and take on high-value work. The new portfolio also delivers fast workflows that help businesses hit deadlines while sharpening their sustainability edge.

“When you think about HP Latex, imagine the unique ability to say yes to every customer request, regardless of fast-changing schedule or application demands. Help meet deadlines with indisputable operator and environmental safety, as, with HP Latex, every signage and décor decision becomes a sustainable one,” said Guayente Sanmartin, general manager, Large Format Business, HP. “The new Latex 700 and 800 portfolio will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects – safe in the knowledge their work will deliver.”

Vitesh Sharma, Country Manager, Large Format Production Business, HP India, said, “The new HP Latex 700 and 800 series portfolio will offer professional color quality, with a purpose to address every customer request – regardless of fast-changing schedule or application demands. They will also be able to bring significant improvements in productivity and efficiency by up to 50% to meet organization goals. With our new HP Latex 700W and 800 printers, we will empower PSPs to navigate customer challenges in the next normal and embrace more ambitious projects.”

The new HP Latex range in India consists of two devices – the HP Latex 700W and 800, which offer white ink capability for the first time in this category. It is the whitest white ink available on the market that does not yellow over time, enabling print businesses to produce neater outlines and add more contrast to darker supports.

Meanwhile, updated printheads possessing more nozzles and producing speeds of up to 36 square meters an hour (388 square feet and hour) allow the HP Latex 800 to offer 50% higher productivity levels than previous HP models. Print jobs executed on the new HP Latex series will deliver vivid colors and fine image and text details, even at their faster print speeds. Operationally, the HP PrintOS enables PSPs to monitor and control their print fleet using a cloud-based interface they can use from virtually anywhere, anytime.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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