Content-X integrates Gutenberg Editor

WordPress to online and print enabled with InDesign integration

Content-X integrates Gutenberg Editor

ppi Media has announced its latest sweeping innovation: The editorial solution Content-X is set to support the Gutenberg Editor known from WordPress and Drupal. Content-X will feature a version of the online editor with deep InDesign integration, enabling editorial offices to write and publish content for print and online channels in one single tool without any system breaks.

After conducting extensive customer surveys and market analysis in recent months, ppi Media has now drawn up a plan to develop and expand its Content-X editorial solution into a comprehensive, scalable, and cost-effective platform for publishers and businesses. As the first step in this evolutionary process, Content-X will support the Gutenberg Editor.

By connecting an editor optimized for digital channels with deep InDesign integration known from Content-X, ppi Media is driving a key development for “online first” work in editorial offices, allowing editors to easily and efficiently write both online and print articles in the interface of the Gutenberg Editor.

Whenever we develop Content-X, we try to use open-source solutions and existing technologies where possible to make sure we can fall back on tried-and-tested system components and the expertise of a globally networked community,” explains Dr Hauke Berndt, chief executive officer of ppi Media. “We find it particularly important to ensure that all future elements integrated in Content-X are compatible with our solution’s established system components. That’s how we protect the investment of our existing customers and allow them to carry out modular upgrades if required.”

Manuel Scheyda, chief operating officer of ppi Media, says, “While the core of our publishing platform will continue to be functional for creating, publishing and managing content, we’ll be adding further components to the system, such as tools to manage user-generated content, and smart analysis and AI features. We give publishers exactly the functions they need, and they can choose from a fully modular system”.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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