Content-X integrates Gutenberg Editor

WordPress to online and print enabled with InDesign integration

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ALDUS

ppi Media has announced its latest sweeping innovation: The editorial solution Content-X is set to support the Gutenberg Editor known from WordPress and Drupal. Content-X will feature a version of the online editor with deep InDesign integration, enabling editorial offices to write and publish content for print and online channels in one single tool without any system breaks.

After conducting extensive customer surveys and market analysis in recent months, ppi Media has now drawn up a plan to develop and expand its Content-X editorial solution into a comprehensive, scalable, and cost-effective platform for publishers and businesses. As the first step in this evolutionary process, Content-X will support the Gutenberg Editor.

By connecting an editor optimized for digital channels with deep InDesign integration known from Content-X, ppi Media is driving a key development for “online first” work in editorial offices, allowing editors to easily and efficiently write both online and print articles in the interface of the Gutenberg Editor.

Whenever we develop Content-X, we try to use open-source solutions and existing technologies where possible to make sure we can fall back on tried-and-tested system components and the expertise of a globally networked community,” explains Dr Hauke Berndt, chief executive officer of ppi Media. “We find it particularly important to ensure that all future elements integrated in Content-X are compatible with our solution’s established system components. That’s how we protect the investment of our existing customers and allow them to carry out modular upgrades if required.”

Manuel Scheyda, chief operating officer of ppi Media, says, “While the core of our publishing platform will continue to be functional for creating, publishing and managing content, we’ll be adding further components to the system, such as tools to manage user-generated content, and smart analysis and AI features. We give publishers exactly the functions they need, and they can choose from a fully modular system”.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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