Print & Digital Convention in Dusseldorf takes place

Re-launch in difficult times of annual event till drupa 2024

The Print and Digital annual event till drupa 2024, took place successfully on 20 and 21 October 2021. Image drupa
The Print and Digital annual event till drupa 2024, took place successfully on 20 and 21 October 2021. Image drupa

The fourth edition of the Print & Digital Covention, organized by the Fachverband Medienproduktion and Messe Düsseldorf, came to an end with around 800 participants on 20 and 21 October 2021. For two days, the Congress Center in Düsseldorf once again became the meeting place for media production professionals and decision-makers from industry, trade, marketing agencies and IT.

In addition to exciting exhibits, visitors were able to learn about future-oriented content on the potential of digital printing applications, automated workflows, creative finishing and sustainable packaging solutions. Among the 64 exhibiting companies were numerous international key players such as Antalis, Canon, Esko, FKS, Gräfe Veredlungsgruppe, Horizon, hp, Inapa, Kodak, Koehler Paper, Konica Minolta, Kurz, Landa, Locr, Mondi, Obility, Oki and WerkII.

24 companies (38%) were first-time exhibitors. Due to the Covid-19 pandemic, the congress trade fair was smaller compared to the previous event in 2019 (94 exhibitors/1,287 participants), and the exhibition space was also smaller at over 800 net square meters compared to 2019 (1,360 net square meters). Despite all the pandemic-related restrictions, around 800 international participants from the DACH region and BeNeLux attended the convention.

The organizers are satisfied with the course of the Print & Digital Convention. “We are very happy about this result and the successful re-launch in the still ongoing covid crisis,” Rüdiger Maaß, managing director of f:mp, sums up. “We are confident that we will be able to realize our full potential again in 2022. About 40 companies that cancelled for 2021 due to corona have already promised their participation for 2022.”

“With its eight theme worlds and impressive conference and workshop programme, the Print & Digital Convention has once again proven that it is an important content hub for the industry,” adds Sabine Geldermann, director Print Technologies Messe Düsseldorf. “This is where active, highly relevant knowledge transfer takes place and the current and future trends of the industry are highlighted.”

8 theme worlds drupa 24
The eight theme worlds of the Print & Digital Convention in Dusseldorf

Eight print themes

The event was divided into eight theme worlds – Interior/Exterior Design, Brand & Product, Value Added Printing, Postpress, Label & Packaging, Printed Electronics, Dialogue Marketing and Sustainable Media Production. The theme worlds examined innovations, trends and visions in marketing realisation, marketing automation and content marketing – across all touchpoints of the customer journey.

In four parallel series of lectures with a total of 48 presentations and workshops, the focus was on sustainable media production, marketing automation/programmatic printing, value added printing and dialogue marketing. The special format ‘Highlight Guide’ presented staged campaigns and best cases that were implemented in partnerships between exhibitors and brand owners.

The Print & Digital Convention will be held annually until drupa 2024 – the fifth edition is planned for 22-23 June 2022, the 6th edition in 2023 (the exact date has not yet been set). The event will then be integrated into the drupa run from 28 May to 7 June in 2024.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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