Sudkurier using ppi Media’s newly designed AdCept

AdCept automatically sends an ad proof for approval or correction before publishing

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ppi Media’s AdCept being used at Sudkurier Medienhaus
ppi Media’s AdCept being used at Sudkurier Medienhaus

AdMan, ppi Media’s advertising production system, with the AdCept extension, offers the option of sending proofs of corrections to advertising customers automatically. Version 7.0, which is now used by SK One, the marketing company of Sudkurier Medienhaus, is based on new technology and has a completely redesigned user interface.

With AdCept, publishers can easily send proofs of ad bookings. Before an advertisement is published, the customer receives an email with a link that can be used to call up a customer correction page in a web browser. There he sees a preview image of the ad as well as the order details. The ad can now either be released – which triggers the release for production in AdMan – or it can be provided with change requests. The processes can be then repeated for either approval or further corrections.

ppi Media AdCept’s responsive design for mobile devices

The interface of AdCept has been completely redesigned for the Sudkurier Medienhaus. The responsive design ensures that it can also be used comfortably on mobile devices. In addition, the modern React framework is now used as a basic technology from AdCept. “We are pleased to offer our customers a correction workflow that is fully automated and convenient to use at the same time. AdCept fits in very well with our existing infrastructure,” says Steffen Kuhwald, the project manager in charge of this project at Sudkurier Medienhaus

Dr Hauke ​​Berndt, managing director of ppi Media adds, “We are constantly developing our applications together with our customers and relying on the most modern technologies. AdCept is another example of this.“

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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