Sudkurier using ppi Media’s newly designed AdCept

AdCept automatically sends an ad proof for approval or correction before publishing

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ppi Media’s AdCept being used at Sudkurier Medienhaus
ppi Media’s AdCept being used at Sudkurier Medienhaus

AdMan, ppi Media’s advertising production system, with the AdCept extension, offers the option of sending proofs of corrections to advertising customers automatically. Version 7.0, which is now used by SK One, the marketing company of Sudkurier Medienhaus, is based on new technology and has a completely redesigned user interface.

With AdCept, publishers can easily send proofs of ad bookings. Before an advertisement is published, the customer receives an email with a link that can be used to call up a customer correction page in a web browser. There he sees a preview image of the ad as well as the order details. The ad can now either be released – which triggers the release for production in AdMan – or it can be provided with change requests. The processes can be then repeated for either approval or further corrections.

ppi Media AdCept’s responsive design for mobile devices

The interface of AdCept has been completely redesigned for the Sudkurier Medienhaus. The responsive design ensures that it can also be used comfortably on mobile devices. In addition, the modern React framework is now used as a basic technology from AdCept. “We are pleased to offer our customers a correction workflow that is fully automated and convenient to use at the same time. AdCept fits in very well with our existing infrastructure,” says Steffen Kuhwald, the project manager in charge of this project at Sudkurier Medienhaus

Dr Hauke ​​Berndt, managing director of ppi Media adds, “We are constantly developing our applications together with our customers and relying on the most modern technologies. AdCept is another example of this.“

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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