Sudkurier using ppi Media’s newly designed AdCept

AdCept automatically sends an ad proof for approval or correction before publishing

ppi Media’s AdCept being used at Sudkurier Medienhaus
ppi Media’s AdCept being used at Sudkurier Medienhaus

AdMan, ppi Media’s advertising production system, with the AdCept extension, offers the option of sending proofs of corrections to advertising customers automatically. Version 7.0, which is now used by SK One, the marketing company of Sudkurier Medienhaus, is based on new technology and has a completely redesigned user interface.

With AdCept, publishers can easily send proofs of ad bookings. Before an advertisement is published, the customer receives an email with a link that can be used to call up a customer correction page in a web browser. There he sees a preview image of the ad as well as the order details. The ad can now either be released – which triggers the release for production in AdMan – or it can be provided with change requests. The processes can be then repeated for either approval or further corrections.

ppi Media AdCept’s responsive design for mobile devices

The interface of AdCept has been completely redesigned for the Sudkurier Medienhaus. The responsive design ensures that it can also be used comfortably on mobile devices. In addition, the modern React framework is now used as a basic technology from AdCept. “We are pleased to offer our customers a correction workflow that is fully automated and convenient to use at the same time. AdCept fits in very well with our existing infrastructure,” says Steffen Kuhwald, the project manager in charge of this project at Sudkurier Medienhaus

Dr Hauke ​​Berndt, managing director of ppi Media adds, “We are constantly developing our applications together with our customers and relying on the most modern technologies. AdCept is another example of this.“

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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