New self-service ad portal AdSelf

Ad booking and design made simple for remote users


AdSelf is ppi Media’s new self-service portal for ads that went live at a German publisher VRM a year ago. It has subsequently been purchased by publishing house Nürnberger Presse in Germany and recently by ABP, the leading Indian news and media publisher based in Kolkata in Eastern India. The solution has been developed using state-of-the-art technologies and is particularly suitable for publishers who work with the SAP IS-M/AM commercial ad booking system. Other ad booking systems can also be integrated if required.

Optimized presentation and handling

The HTML5-based portal is designed in a responsive style, meaning that it is also suitable to be used on mobile devices. Templates are easy to handle and the solution’s GUI design by an experienced interface designer ensures that using the portal will be particularly simple for end users.

Suitable for B2B and B2C use

AdSelf can be used both by private customers and by professional users at service partners, who realize their customers’ orders via the portal. Thanks to compatible templates, the solution also offers upselling options by suggesting alternative ad presentations. This way, end customers are able to book their individually designed ads quickly and easily in different categories – from the classified ad to the family ad. AdSelf also includes a function to have the booked ads checked by the publisher’s back office.

Open interfaces

ppi Media’s service is based on an open architecture, meaning that not only the ad booking system but also a publisher’s user administration and their payment solution can be integrated with great ease. AdSelf is a white label solution, which means it can be integrated with a publisher’s corporate identity.

The regional media house VRM in Mainz, publishers of Allgemeine Zeitung and Darmstädter Echo among other publications, was the first media company to use ppi Media’s new AdSelf self-service advertising portal in June 2018. AdSelf was developed in close cooperation with the company, for its service VRM Anna. The browser-based solution offers end customers a convenient way to book ads in the publishing group’s publications, also allowing them to use mobile devices. VRM has the widest reach of all regional media houses in Germany with 2 million unique users and roughly half a million social media users as of a year ago.
“We are delighted to be able to offer our customers and readers a new, innovative ad portal; the development phase in cooperation with ppi Media was extremely successful. The portal has only been live for four weeks and we can already see a tendency for increased revenue,” said Katrin Hube, head of Central Services at VRM Media Sales soon after the ad portal went live.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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