New self-service ad portal AdSelf

Ad booking and design made simple for remote users

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AdSelf is ppi Media’s new self-service portal for ads that went live at a German publisher VRM a year ago. It has subsequently been purchased by publishing house Nürnberger Presse in Germany and recently by ABP, the leading Indian news and media publisher based in Kolkata in Eastern India. The solution has been developed using state-of-the-art technologies and is particularly suitable for publishers who work with the SAP IS-M/AM commercial ad booking system. Other ad booking systems can also be integrated if required.

Optimized presentation and handling

The HTML5-based portal is designed in a responsive style, meaning that it is also suitable to be used on mobile devices. Templates are easy to handle and the solution’s GUI design by an experienced interface designer ensures that using the portal will be particularly simple for end users.

Suitable for B2B and B2C use

AdSelf can be used both by private customers and by professional users at service partners, who realize their customers’ orders via the portal. Thanks to compatible templates, the solution also offers upselling options by suggesting alternative ad presentations. This way, end customers are able to book their individually designed ads quickly and easily in different categories – from the classified ad to the family ad. AdSelf also includes a function to have the booked ads checked by the publisher’s back office.

Open interfaces

ppi Media’s service is based on an open architecture, meaning that not only the ad booking system but also a publisher’s user administration and their payment solution can be integrated with great ease. AdSelf is a white label solution, which means it can be integrated with a publisher’s corporate identity.

The regional media house VRM in Mainz, publishers of Allgemeine Zeitung and Darmstädter Echo among other publications, was the first media company to use ppi Media’s new AdSelf self-service advertising portal in June 2018. AdSelf was developed in close cooperation with the company, for its service VRM Anna. The browser-based solution offers end customers a convenient way to book ads in the publishing group’s publications, also allowing them to use mobile devices. VRM has the widest reach of all regional media houses in Germany with 2 million unique users and roughly half a million social media users as of a year ago.
“We are delighted to be able to offer our customers and readers a new, innovative ad portal; the development phase in cooperation with ppi Media was extremely successful. The portal has only been live for four weeks and we can already see a tendency for increased revenue,” said Katrin Hube, head of Central Services at VRM Media Sales soon after the ad portal went live.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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