Media Expo in Delhi from 18 to 20 November 2021

The theme of the expo is to support business recovery and localization

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Media Expo is going to take place in November in New Delhi for the advertising industry professionals
Media Expo is going to take place in November in New Delhi for the advertising industry professionals

‘As outdoor advertising checkpoints gradually become active, the impact of OOH will be significantly greater as compared to the pre-pandemic stage.’ 

With the dates of its 2021 edition nearing, Media Expo New Delhi shares insight into the endless potential of the OOH industry post-pandemic. The trade exhibition is ready to unite leading manufacturers in OOH media, including Colorjet, Mehta Cad Cam, Mimaki, Monotech, Rextone, Silicon Infotech, and Timex Bond

The out-of-house advertising (OOH) industry experienced an all-time low period, recording nearly 50% de-growth during the lockdown. The reduced number of people on roads and transit, along with the shutting of malls, retail showrooms, and commercial complexes, significantly neutralized the impact of OOH. Meanwhile, this also allowed the digital advertising segment to expand its share in the market, as countless businesses and advertisers adopted on-screen advertising and e-commerce mediums to reach the in-home audience.

As the OOH ecosystem evolves technologically, digital signage and billboards will continue to attract attention and offer greater opportunities to local manufacturers. While at the same time, the printed ad segment will continue to carry on the legacy of traditional outdoor advertising.

Backed by a successful legacy of over two decades, Media Expo New Delhi is undoubtedly the most trusted business platform that brings together leading global brands and creative professionals to converge and discover path-breaking future technologies in indoor and outdoor advertising & signage solutions. 

Media Expo expects a good footfall

In 2019, Media Expo New Delhi garnered footfall of 17,711 visitors in total, of which 27% Indian visitors hailed from the New Delhi region, while the remaining 73% converged from other states, including Bihar, Chhattisgarh, Gujarat, Haryana, Madhya Pradesh, Maharashtra, Punjab, Rajasthan, and Uttar Pradesh. The trade fair also attracted attention from foreign buyers emerging from Bhutan, China, Hong Kong, Korea, Nepal, Singapore, Sri Lanka, Taiwan, The U.K., and the USA.

Returning in 2021 with its New Delhi edition, Media Expo is the platform where creative professionals and advertisers can get attuned to the latest indoor and outdoor advertising trends. This year, the theme of Media Expo New Delhi will be to support business recovery and localization and strongly serve as a platform for businesses to identify growth opportunities in the Indian advertising industry.

“There is no doubt that Media Expo is one of the largest printing and signage advertising exhibitions in India and certainly an instrumental platform for our business. Over the years, the exhibition has allowed us to launch and showcase our new innovations before the global audience. This year, we are very excited to unveil our latest technology in solvent printers, eco-solvent printers, UV flatbed printers, and UV roll-to-roll printers at the upcoming Media Expo New Delhi edition in Noida,” shared Shailesh Mehta, director, Mehta Cad Cam Systems.

Through its 47th edition, Media Expo New Delhi is poised to reunite leading OOH solution manufacturers and advertising professionals on its show floor at India Expo Mart, Greater Noida, from 18-20 November 2021. The trade fair will be organized under the safety parameters of MFI SafeConnect, thus providing a secure space for face-to-face business networking.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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