Media Expo in Delhi from 18 to 20 November 2021

The theme of the expo is to support business recovery and localization

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Media Expo is going to take place in November in New Delhi for the advertising industry professionals
Media Expo is going to take place in November in New Delhi for the advertising industry professionals

‘As outdoor advertising checkpoints gradually become active, the impact of OOH will be significantly greater as compared to the pre-pandemic stage.’ 

With the dates of its 2021 edition nearing, Media Expo New Delhi shares insight into the endless potential of the OOH industry post-pandemic. The trade exhibition is ready to unite leading manufacturers in OOH media, including Colorjet, Mehta Cad Cam, Mimaki, Monotech, Rextone, Silicon Infotech, and Timex Bond

The out-of-house advertising (OOH) industry experienced an all-time low period, recording nearly 50% de-growth during the lockdown. The reduced number of people on roads and transit, along with the shutting of malls, retail showrooms, and commercial complexes, significantly neutralized the impact of OOH. Meanwhile, this also allowed the digital advertising segment to expand its share in the market, as countless businesses and advertisers adopted on-screen advertising and e-commerce mediums to reach the in-home audience.

As the OOH ecosystem evolves technologically, digital signage and billboards will continue to attract attention and offer greater opportunities to local manufacturers. While at the same time, the printed ad segment will continue to carry on the legacy of traditional outdoor advertising.

Backed by a successful legacy of over two decades, Media Expo New Delhi is undoubtedly the most trusted business platform that brings together leading global brands and creative professionals to converge and discover path-breaking future technologies in indoor and outdoor advertising & signage solutions. 

Media Expo expects a good footfall

In 2019, Media Expo New Delhi garnered footfall of 17,711 visitors in total, of which 27% Indian visitors hailed from the New Delhi region, while the remaining 73% converged from other states, including Bihar, Chhattisgarh, Gujarat, Haryana, Madhya Pradesh, Maharashtra, Punjab, Rajasthan, and Uttar Pradesh. The trade fair also attracted attention from foreign buyers emerging from Bhutan, China, Hong Kong, Korea, Nepal, Singapore, Sri Lanka, Taiwan, The U.K., and the USA.

Returning in 2021 with its New Delhi edition, Media Expo is the platform where creative professionals and advertisers can get attuned to the latest indoor and outdoor advertising trends. This year, the theme of Media Expo New Delhi will be to support business recovery and localization and strongly serve as a platform for businesses to identify growth opportunities in the Indian advertising industry.

“There is no doubt that Media Expo is one of the largest printing and signage advertising exhibitions in India and certainly an instrumental platform for our business. Over the years, the exhibition has allowed us to launch and showcase our new innovations before the global audience. This year, we are very excited to unveil our latest technology in solvent printers, eco-solvent printers, UV flatbed printers, and UV roll-to-roll printers at the upcoming Media Expo New Delhi edition in Noida,” shared Shailesh Mehta, director, Mehta Cad Cam Systems.

Through its 47th edition, Media Expo New Delhi is poised to reunite leading OOH solution manufacturers and advertising professionals on its show floor at India Expo Mart, Greater Noida, from 18-20 November 2021. The trade fair will be organized under the safety parameters of MFI SafeConnect, thus providing a secure space for face-to-face business networking.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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