In preparation for the vaccination drives at Mumbai’s jumbo care centers, trade fairs scheduled at the Bombay Exhibition Centre in March have been pushed ahead. With a comprehensive safety concept under the ‘MFISafeConnect’ standards, Media Expo Mumbai will now open its doors to the industry from 20 – 22 May in 2021. Drawing attention to innovations prompted by the pandemic in OOH, ambient, and transit media, the 47 th edition will define the road ahead for indoor and outdoor advertising in India.
The positive development of the roll-out of vaccines across different parts of the world has noticeably improved business sentiment in 2021. Coupled with the enhanced resumption of economic activities, rise of programmatic DOOH, touchless and digital display formats, and disruptive omnichannel marketing trends prompted by the new normal, the corporate and advertising world has its eyes set on Media Expo – to discover tools and innovations that will lure customers and make their marketing channels more effective.
However, in preparation for the upcoming vaccination drives, mega facilities such as NESCO (Bombay Exhibition Centre, in Goregaon) is expected to be restructured as a state-run vaccination center. This makes the venue inaccessible in the month of March for large-scale trade shows such as Media Expo. After intensive discussions, the organizers have had to take the decision to move the Mumbai edition from March to May this year. Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings, said, “Moving the show ahead is a necessary step that will in-turn create favorable conditions for business-exchange.” In coherence with government guidelines and the ‘MFISafeConnect’ standards, Media Expo is set to open its doors to the industry from 20 – 22 May 2021 at the Bombay Exhibition Centre in Mumbai.
Commenting on the changing trends in 2021, Manek added, “Change is the only constant – and who better than brand marketers and advertisers to recognize this as they constantly evolve and re-innovate strategies to attract customers. The changes brought about by the pandemic will cause a major shift in consumer touchpoints, and it is highly crucial for the printing, signage, and advertising industries to come together and understand the new-age requirements and trends of their buyers. As organizers, we aim to create a safe and conducive environment to support this transition. We are working in close co-operation with venue authorities and service providers on the next steps and look forward to welcoming the industry ‘in-person’ once again.”
Delhi edition on schedule
Slated to take place in the second half of the year, the Delhi edition of the Media Expo continues to be on schedule from 3 – 5 September 2021 at India Expo Mart, Greater Noida. The 2021 editions of Media Expo aim to reunite the Indian advertising industry’s creative chain under its roof.