Mumbai edition of Media Expo moves to May 2021

Delhi edition on schedule

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Media Expo
Media Expo Mumbai edition from 20-22 May 2021

In preparation for the vaccination drives at Mumbai’s jumbo care centers, trade fairs scheduled at the Bombay Exhibition Centre in March have been pushed ahead. With a comprehensive safety concept under the ‘MFISafeConnect’ standards, Media Expo Mumbai will now open its doors to the industry from 20 – 22 May in 2021. Drawing attention to innovations prompted by the pandemic in OOH, ambient, and transit media, the 47 th edition will define the road ahead for indoor and outdoor advertising in India.

The positive development of the roll-out of vaccines across different parts of the world has noticeably improved business sentiment in 2021. Coupled with the enhanced resumption of economic activities, rise of programmatic DOOH, touchless and digital display formats, and disruptive omnichannel marketing trends prompted by the new normal, the corporate and advertising world has its eyes set on Media Expo – to discover tools and innovations that will lure customers and make their marketing channels more effective.

Media Expo

However, in preparation for the upcoming vaccination drives, mega facilities such as NESCO (Bombay Exhibition Centre, in Goregaon) is expected to be restructured as a state-run vaccination center. This makes the venue inaccessible in the month of March for large-scale trade shows such as Media Expo. After intensive discussions, the organizers have had to take the decision to move the Mumbai edition from March to May this year. Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings, said, “Moving the show ahead is a necessary step that will in-turn create favorable conditions for business-exchange.” In coherence with government guidelines and the ‘MFISafeConnect’ standards, Media Expo is set to open its doors to the industry from 20 – 22 May 2021 at the Bombay Exhibition Centre in Mumbai.

Commenting on the changing trends in 2021, Manek added, “Change is the only constant – and who better than brand marketers and advertisers to recognize this as they constantly evolve and re-innovate strategies to attract customers. The changes brought about by the pandemic will cause a major shift in consumer touchpoints, and it is highly crucial for the printing, signage, and advertising industries to come together and understand the new-age requirements and trends of their buyers. As organizers, we aim to create a safe and conducive environment to support this transition. We are working in close co-operation with venue authorities and service providers on the next steps and look forward to welcoming the industry ‘in-person’ once again.”

Media Expo

Delhi edition on schedule

Slated to take place in the second half of the year, the Delhi edition of the Media Expo continues to be on schedule from 3 – 5 September 2021 at India Expo Mart, Greater Noida. The 2021 editions of Media Expo aim to reunite the Indian advertising industry’s creative chain under its roof.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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