Mumbai edition of Media Expo moves to May 2021

Delhi edition on schedule

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Media Expo
Media Expo Mumbai edition from 20-22 May 2021

In preparation for the vaccination drives at Mumbai’s jumbo care centers, trade fairs scheduled at the Bombay Exhibition Centre in March have been pushed ahead. With a comprehensive safety concept under the ‘MFISafeConnect’ standards, Media Expo Mumbai will now open its doors to the industry from 20 – 22 May in 2021. Drawing attention to innovations prompted by the pandemic in OOH, ambient, and transit media, the 47 th edition will define the road ahead for indoor and outdoor advertising in India.

The positive development of the roll-out of vaccines across different parts of the world has noticeably improved business sentiment in 2021. Coupled with the enhanced resumption of economic activities, rise of programmatic DOOH, touchless and digital display formats, and disruptive omnichannel marketing trends prompted by the new normal, the corporate and advertising world has its eyes set on Media Expo – to discover tools and innovations that will lure customers and make their marketing channels more effective.

Media Expo

However, in preparation for the upcoming vaccination drives, mega facilities such as NESCO (Bombay Exhibition Centre, in Goregaon) is expected to be restructured as a state-run vaccination center. This makes the venue inaccessible in the month of March for large-scale trade shows such as Media Expo. After intensive discussions, the organizers have had to take the decision to move the Mumbai edition from March to May this year. Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings, said, “Moving the show ahead is a necessary step that will in-turn create favorable conditions for business-exchange.” In coherence with government guidelines and the ‘MFISafeConnect’ standards, Media Expo is set to open its doors to the industry from 20 – 22 May 2021 at the Bombay Exhibition Centre in Mumbai.

Commenting on the changing trends in 2021, Manek added, “Change is the only constant – and who better than brand marketers and advertisers to recognize this as they constantly evolve and re-innovate strategies to attract customers. The changes brought about by the pandemic will cause a major shift in consumer touchpoints, and it is highly crucial for the printing, signage, and advertising industries to come together and understand the new-age requirements and trends of their buyers. As organizers, we aim to create a safe and conducive environment to support this transition. We are working in close co-operation with venue authorities and service providers on the next steps and look forward to welcoming the industry ‘in-person’ once again.”

Media Expo

Delhi edition on schedule

Slated to take place in the second half of the year, the Delhi edition of the Media Expo continues to be on schedule from 3 – 5 September 2021 at India Expo Mart, Greater Noida. The 2021 editions of Media Expo aim to reunite the Indian advertising industry’s creative chain under its roof.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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