Mumbai edition of Media Expo moves to May 2021

Delhi edition on schedule

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Media Expo
Media Expo Mumbai edition from 20-22 May 2021

In preparation for the vaccination drives at Mumbai’s jumbo care centers, trade fairs scheduled at the Bombay Exhibition Centre in March have been pushed ahead. With a comprehensive safety concept under the ‘MFISafeConnect’ standards, Media Expo Mumbai will now open its doors to the industry from 20 – 22 May in 2021. Drawing attention to innovations prompted by the pandemic in OOH, ambient, and transit media, the 47 th edition will define the road ahead for indoor and outdoor advertising in India.

The positive development of the roll-out of vaccines across different parts of the world has noticeably improved business sentiment in 2021. Coupled with the enhanced resumption of economic activities, rise of programmatic DOOH, touchless and digital display formats, and disruptive omnichannel marketing trends prompted by the new normal, the corporate and advertising world has its eyes set on Media Expo – to discover tools and innovations that will lure customers and make their marketing channels more effective.

Media Expo

However, in preparation for the upcoming vaccination drives, mega facilities such as NESCO (Bombay Exhibition Centre, in Goregaon) is expected to be restructured as a state-run vaccination center. This makes the venue inaccessible in the month of March for large-scale trade shows such as Media Expo. After intensive discussions, the organizers have had to take the decision to move the Mumbai edition from March to May this year. Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings, said, “Moving the show ahead is a necessary step that will in-turn create favorable conditions for business-exchange.” In coherence with government guidelines and the ‘MFISafeConnect’ standards, Media Expo is set to open its doors to the industry from 20 – 22 May 2021 at the Bombay Exhibition Centre in Mumbai.

Commenting on the changing trends in 2021, Manek added, “Change is the only constant – and who better than brand marketers and advertisers to recognize this as they constantly evolve and re-innovate strategies to attract customers. The changes brought about by the pandemic will cause a major shift in consumer touchpoints, and it is highly crucial for the printing, signage, and advertising industries to come together and understand the new-age requirements and trends of their buyers. As organizers, we aim to create a safe and conducive environment to support this transition. We are working in close co-operation with venue authorities and service providers on the next steps and look forward to welcoming the industry ‘in-person’ once again.”

Media Expo

Delhi edition on schedule

Slated to take place in the second half of the year, the Delhi edition of the Media Expo continues to be on schedule from 3 – 5 September 2021 at India Expo Mart, Greater Noida. The 2021 editions of Media Expo aim to reunite the Indian advertising industry’s creative chain under its roof.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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