INMA to conduct Digital Subscription Acquisition Master Class in November

New subscribers in the post-pandemic reality

Grzegorz (Greg) Piechota of INMA will be the master class moderator
Grzegorz (Greg) Piechota of INMA will be the master class moderator

INMA will conduct its Digital Subscription Acquisition Master Class on 2,9, and 16 November, offering a practical guide to finding and acquiring new subscribers in the post-pandemic reality. The master class will look to address the questions such as – what benefits attract light readers? Is this time to tighten or change your paywall model? How to price for acquisition and retention?

The master class will look at publishers that turned to journalism mission-driven benefits and messaging with great results and how they maximized value with bundling. The master class is part of INMA’s Readers First Initiative.

As paywalls become tighter than ever, the master class will look at the implications for nurturing light readers and are offering examples of new access models one can add to the arsenal.

Advances in analytics and marketing technology have unlocked new opportunities in pricing, with price tests and personalized offers, and the master class will dive into best practices in conversion optimization and revenue acceleration.

Three modules of INMA

On 2 November, Module 1- Winning value propositions will take place. This module will look at the new and proven benefits and claims that attract readers to try a subscription or come back and buy again. 

On 9 November, Module 2- Flexible registration and paywall models will take place. This module will analyze the evolution of pay all and membership models, as publishers’ are testing hypotheses about who will buy next.

On 16 November, Module 3- Offers you cannot refuse will take place. This module will examine the latest pricing strategies and experiments, including personalized prices and bundling.

Grzegorz (Greg) Piechota, researcher-in-residence, INMA, will be the master class moderator. 

About Registration

Registration includes live streaming for all modules, all video recordings, and all presentations. Registration will cost US$395 for INMA members, US$1,190 for non-members. The last date to register is 28 October. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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