EFI Reggiani unveils Terra Silver textile printer at Fespa

Entry-level printer uses Terra pigment ink

EFI Reggiani unveils Terra Silver textile printer at Fespa
EFI Reggiani will be showcasing its Terra Silver printer at Fespa Global Print Expo 2021 (Credit: EFI on Twitter)

The new, industrial, entry-level EFI Reggiani Terra Silver textile printer made its debut at the Fespa Global Print Expo 2021 tradeshow, which is taking place from 12-15 October at RAI Amsterdam. The EFI Reggiani Terra Silver uses Terra pigment ink for high-quality, highly sustainable direct-to-textile printing without steaming or washing.      

“This is one of the first trade shows to return after the pandemic, and we are very excited to meet customers in person again and showcase an innovative offering that delivers superior printing results while using less time, water, and energy,” said company’s vice president and general manager Adele Genoni

“We are introducing this advanced EFI Reggiani Terra Silver solution to the many print service providers at Fespa, presenting them with an ideal path to enter the industrial textile segment with a short, smart, and green production process.”

The new-version Terra Silver printer is part of EFI’s complete Terra line-up of pigment ink printer solutions. It is a 180 centimeter wide printer that can print up to 190 square meters an hour with eight dual-channel printheads. 

The printer also features a new recirculating ink system for superior reliability and minimum maintenance, several printing modes to ensure maximum flexibility in terms of design capability, further real-time image processing that eliminates time spent in image pre-calculations, a user-friendly, intuitive interface, and a more efficient polymerization process that takes place as printed textile goes through the printer’s on-board dryer. 

EFI Reggiani Terra pigment inks

The company is also a leading developer of textile inks. The EFI Terra pigment inks used on the silver model deliver excellent wet and dry fastness properties and remarkable sharpness in detail. Designed to leverage EFI Reggiani digital printers’ market-proven industrial performance capabilities, these eco-friendly, water-based inks provide an extraordinary level of print durability and yield longer print head life with reduced maintenance costs. 

The company has recently launched several other solutions, such as EFI Reggiani Hyper and the EFI Reggiani Blaze, an entry-level industrial printer designed to allow new textile companies to adopt digital inkjet production with a compact solution to blaze a successful path into the industry.


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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