Printeriors 2022 at Fespa

Showcases sustainably printed décor

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Printeriors 2022
Printeriors 2022 at Fespa showcases sustainable printed décor.

Printeriors 2022 at Fespa Global Print Expo 31 May – 3 June 2022, Messe Berlin, Germany will offer visitors a comprehensive showcase of sustainably produced interior décor, with a clear emphasis on applications manufactured using environmentally responsible processes and ethically sourced materials.

Located at the South Entrance of the exhibition, Printeriors incorporates seven themed zones decorated using nature-inspired designs by artist Jasper Goodall. The feature is designed to deliver an immersive visual and tactile experience that encourages visitors to touch and feel and to actively use the space for networking conversations or relaxation. Two new themes have been introduced for 2022 – Nature’s Canopy and Surface Micro – both tying into the overall ethos of sustainability, while introducing new elements of surface interest and texture.

Printeriors 2022 is a diverse collection of digitally printed applications, the result of collaboration with some 30 partners. The showcase includes textiles, wall coverings, floor graphics, window films, printed carpets, rugs and cushions, leathers, ceramics, metal and lenticular artwork, display signage, decorated tabletops, fine art prints, lighting and lightboxes, and acoustic fabric walls.

The focus on sustainability at this year’s Printeriors reflects its growing significance in the interior décor and fashion industries”, explains FESPA Textile ambassador and Printeriors curator, Debbie McKeegan. “The pandemic has enhanced our collective focus on our natural environment and brands find themselves responding to escalating consumer demand for products with reduced environmental impact.

Meanwhile, legacy supply chains involving mass off-shore production, warehousing and long-distance transportation are being replaced with near-shoring, just-in-time, small batch production, with increased use of digital technologies to personalise and customize. Sustainability, durability and circularity are the new watchwords in décor, and a visit to Printeriors in Berlin will demonstrate that stunning multi-sensory interiors can be created while still safeguarding our planet.”

Deluxe Partners Drytac, HP and Kornit bring a range of environmentally responsible innovations to Printeriors in Berlin. Printed glass films with embedded textures from Drytac have been used to embellish mirrors, with other vinyl products featuring on floors, walls and display signage. HP’s Latex 800W printer has been used to produce layers of white ink to create new decorative surface effects, in addition to textiles, wall coverings and graphics visible across all seven collections. The surface micro zone features several textile applications printed by Kornit on organic materials using its waterless NeoPigment technology, as well as XDi 3D applications such as gold textures.

The tropical neons and surface micro themes feature printed leathers produced by Premium Partner Brother, while the Cacti Geos and Organic Flora zones will glow with neon printed wall coverings from Mimaki. Other contributing partners include Agfa, Ava Cad/Cam, Canon, Chromaluxe, Durst, SwissQPrint, CMYUK, Dufaylite, EFI, EFKA, Eye 4 Colour, Imageco, John Mark, Pongs, Premier Digital Textiles, PressOn, R A Smart, Sentec International, Veika Dimense and Zimmer.

Host Debbie McKeegan will explain the design process, production methodology, and the materials and digital technologies used to manufacture all the products on display.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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