Printeriors 2022 at Fespa

Showcases sustainably printed décor

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Printeriors 2022
Printeriors 2022 at Fespa showcases sustainable printed décor.

Printeriors 2022 at Fespa Global Print Expo 31 May – 3 June 2022, Messe Berlin, Germany will offer visitors a comprehensive showcase of sustainably produced interior décor, with a clear emphasis on applications manufactured using environmentally responsible processes and ethically sourced materials.

Located at the South Entrance of the exhibition, Printeriors incorporates seven themed zones decorated using nature-inspired designs by artist Jasper Goodall. The feature is designed to deliver an immersive visual and tactile experience that encourages visitors to touch and feel and to actively use the space for networking conversations or relaxation. Two new themes have been introduced for 2022 – Nature’s Canopy and Surface Micro – both tying into the overall ethos of sustainability, while introducing new elements of surface interest and texture.

Printeriors 2022 is a diverse collection of digitally printed applications, the result of collaboration with some 30 partners. The showcase includes textiles, wall coverings, floor graphics, window films, printed carpets, rugs and cushions, leathers, ceramics, metal and lenticular artwork, display signage, decorated tabletops, fine art prints, lighting and lightboxes, and acoustic fabric walls.

The focus on sustainability at this year’s Printeriors reflects its growing significance in the interior décor and fashion industries”, explains FESPA Textile ambassador and Printeriors curator, Debbie McKeegan. “The pandemic has enhanced our collective focus on our natural environment and brands find themselves responding to escalating consumer demand for products with reduced environmental impact.

Meanwhile, legacy supply chains involving mass off-shore production, warehousing and long-distance transportation are being replaced with near-shoring, just-in-time, small batch production, with increased use of digital technologies to personalise and customize. Sustainability, durability and circularity are the new watchwords in décor, and a visit to Printeriors in Berlin will demonstrate that stunning multi-sensory interiors can be created while still safeguarding our planet.”

Deluxe Partners Drytac, HP and Kornit bring a range of environmentally responsible innovations to Printeriors in Berlin. Printed glass films with embedded textures from Drytac have been used to embellish mirrors, with other vinyl products featuring on floors, walls and display signage. HP’s Latex 800W printer has been used to produce layers of white ink to create new decorative surface effects, in addition to textiles, wall coverings and graphics visible across all seven collections. The surface micro zone features several textile applications printed by Kornit on organic materials using its waterless NeoPigment technology, as well as XDi 3D applications such as gold textures.

The tropical neons and surface micro themes feature printed leathers produced by Premium Partner Brother, while the Cacti Geos and Organic Flora zones will glow with neon printed wall coverings from Mimaki. Other contributing partners include Agfa, Ava Cad/Cam, Canon, Chromaluxe, Durst, SwissQPrint, CMYUK, Dufaylite, EFI, EFKA, Eye 4 Colour, Imageco, John Mark, Pongs, Premier Digital Textiles, PressOn, R A Smart, Sentec International, Veika Dimense and Zimmer.

Host Debbie McKeegan will explain the design process, production methodology, and the materials and digital technologies used to manufacture all the products on display.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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