Mumbai’s Pixlar Art Creation installs Canon imagePRESS C710

Digital print with high color consistency

Pixlar Art Creation Canon
L to R: Nitin Jatrara, Arvind Jatrara of Pixlar Art Creation and Tushar Nagotkar of Fast Print India with the new Canon imagePRESS C710

Worli-based digital print service provider, Pixlar Art Creation, has recently installed a brand-new Canon imagePRESS C710 digital production press. The press comes with the latest EFI Fiery RIP, an EFI ES-3000 spectrophotometer, and paper deck. The press was supplied by Fast Print India who are authorized dealers for Canon digital presses in Mumbai.

“We commissioned the Canon imagePRESS C710 less than a month ago (in September 2021) and have been very impressed with overall performance of the press. Some the highlights of the C710 are nearly zero paper wastage and color consistency. The quality of the output is excellent and we can see the minutest of the lines in the final print,” says Nitin Jatrara, one of the partners in Pixlar Art Creation.

The imagePRESS C710 can print at the speed of 70 pages per minute with a resolution of 2,400 dpi x 2,400 dpi. It can handle a variety of paper stocks such as plain, heavy, coated and specialty, from A4 to 13 x 51-inch size. As an economical option to the EFI Fiery G250 RIP and spectrophotometer, the digital press also comes with an IPR option.

The decade old Pixlar Art Creation offers digital and commercial print services to corporates. Its main client base comprises hotels and restaurants in the Worli area. Apart from the hospitality segment, it also has customers in real estate segment. “With the imagePRESS C710 we were able to get excellent color consistency which is very important for our clients,” Jatrara adds.

Tushar Nagotkar, director of Fast Print India says that Pixlar Art Creation’s high expectations on the color matching and color consistency front was a big challenge. “However, with the C710 we were able to prove that Canon can offer the right solutions,” he adds.

Before bringing in the Canon, Pixlar Art Creation was using a Konica Minolta digital press which is now installed at its sister firm Majestic Prints, located in the Shah and Nahar Estate printing hub in Lower Parel.

Digital print business back to normal

Like most of the printers across the country, Pixlar Art Creation was completely dysfunctional during the lockdown imposed in March 2020 to contain the spread of Covid-19. However, since the relaxation of the first lockdown, the company’s business has been on a continuously upward recovery.

“The first lockdown hit us very hard and we were completely shut. But after that we have seen consistent recovery in volumes. In fact, in terms of volumes were are back to January 2020 levels. However, despite the recovery in volumes, the cash flow is still slow as clients are not making prompt and timely payments. But with the Covid pandemic now under control and festival season just around the corner, we expect things to get better,” Jatrara concludes.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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