Mumbai’s Pixlar Art Creation installs Canon imagePRESS C710

Digital print with high color consistency

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Pixlar Art Creation Canon
L to R: Nitin Jatrara, Arvind Jatrara of Pixlar Art Creation and Tushar Nagotkar of Fast Print India with the new Canon imagePRESS C710

Worli-based digital print service provider, Pixlar Art Creation, has recently installed a brand-new Canon imagePRESS C710 digital production press. The press comes with the latest EFI Fiery RIP, an EFI ES-3000 spectrophotometer, and paper deck. The press was supplied by Fast Print India who are authorized dealers for Canon digital presses in Mumbai.

“We commissioned the Canon imagePRESS C710 less than a month ago (in September 2021) and have been very impressed with overall performance of the press. Some the highlights of the C710 are nearly zero paper wastage and color consistency. The quality of the output is excellent and we can see the minutest of the lines in the final print,” says Nitin Jatrara, one of the partners in Pixlar Art Creation.

The imagePRESS C710 can print at the speed of 70 pages per minute with a resolution of 2,400 dpi x 2,400 dpi. It can handle a variety of paper stocks such as plain, heavy, coated and specialty, from A4 to 13 x 51-inch size. As an economical option to the EFI Fiery G250 RIP and spectrophotometer, the digital press also comes with an IPR option.

The decade old Pixlar Art Creation offers digital and commercial print services to corporates. Its main client base comprises hotels and restaurants in the Worli area. Apart from the hospitality segment, it also has customers in real estate segment. “With the imagePRESS C710 we were able to get excellent color consistency which is very important for our clients,” Jatrara adds.

Tushar Nagotkar, director of Fast Print India says that Pixlar Art Creation’s high expectations on the color matching and color consistency front was a big challenge. “However, with the C710 we were able to prove that Canon can offer the right solutions,” he adds.

Before bringing in the Canon, Pixlar Art Creation was using a Konica Minolta digital press which is now installed at its sister firm Majestic Prints, located in the Shah and Nahar Estate printing hub in Lower Parel.

Digital print business back to normal

Like most of the printers across the country, Pixlar Art Creation was completely dysfunctional during the lockdown imposed in March 2020 to contain the spread of Covid-19. However, since the relaxation of the first lockdown, the company’s business has been on a continuously upward recovery.

“The first lockdown hit us very hard and we were completely shut. But after that we have seen consistent recovery in volumes. In fact, in terms of volumes were are back to January 2020 levels. However, despite the recovery in volumes, the cash flow is still slow as clients are not making prompt and timely payments. But with the Covid pandemic now under control and festival season just around the corner, we expect things to get better,” Jatrara concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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