Mumbai’s Pixlar Art Creation installs Canon imagePRESS C710

Digital print with high color consistency

Pixlar Art Creation Canon
L to R: Nitin Jatrara, Arvind Jatrara of Pixlar Art Creation and Tushar Nagotkar of Fast Print India with the new Canon imagePRESS C710

Worli-based digital print service provider, Pixlar Art Creation, has recently installed a brand-new Canon imagePRESS C710 digital production press. The press comes with the latest EFI Fiery RIP, an EFI ES-3000 spectrophotometer, and paper deck. The press was supplied by Fast Print India who are authorized dealers for Canon digital presses in Mumbai.

“We commissioned the Canon imagePRESS C710 less than a month ago (in September 2021) and have been very impressed with overall performance of the press. Some the highlights of the C710 are nearly zero paper wastage and color consistency. The quality of the output is excellent and we can see the minutest of the lines in the final print,” says Nitin Jatrara, one of the partners in Pixlar Art Creation.

The imagePRESS C710 can print at the speed of 70 pages per minute with a resolution of 2,400 dpi x 2,400 dpi. It can handle a variety of paper stocks such as plain, heavy, coated and specialty, from A4 to 13 x 51-inch size. As an economical option to the EFI Fiery G250 RIP and spectrophotometer, the digital press also comes with an IPR option.

The decade old Pixlar Art Creation offers digital and commercial print services to corporates. Its main client base comprises hotels and restaurants in the Worli area. Apart from the hospitality segment, it also has customers in real estate segment. “With the imagePRESS C710 we were able to get excellent color consistency which is very important for our clients,” Jatrara adds.

Tushar Nagotkar, director of Fast Print India says that Pixlar Art Creation’s high expectations on the color matching and color consistency front was a big challenge. “However, with the C710 we were able to prove that Canon can offer the right solutions,” he adds.

Before bringing in the Canon, Pixlar Art Creation was using a Konica Minolta digital press which is now installed at its sister firm Majestic Prints, located in the Shah and Nahar Estate printing hub in Lower Parel.

Digital print business back to normal

Like most of the printers across the country, Pixlar Art Creation was completely dysfunctional during the lockdown imposed in March 2020 to contain the spread of Covid-19. However, since the relaxation of the first lockdown, the company’s business has been on a continuously upward recovery.

“The first lockdown hit us very hard and we were completely shut. But after that we have seen consistent recovery in volumes. In fact, in terms of volumes were are back to January 2020 levels. However, despite the recovery in volumes, the cash flow is still slow as clients are not making prompt and timely payments. But with the Covid pandemic now under control and festival season just around the corner, we expect things to get better,” Jatrara concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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