EFI’s new Imaging of Things podcast to start from 27 July 2021

Biweekly podcast will discuss trends, workflow, and print opportunities

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EFI’s new Imaging of Things podcast series to start very soon
EFI’s new Imaging of Things podcast series to start very soon

Hosted by Nick Benkovich, vice president of Portfolio Management for EFI Productivity Software, Electronics For Imaging, Inc.’s brand-new Imaging of Things podcast series will deliver informative interviews and educational content for printing, packaging, and marketing service professionals covering a broad range of topics. 

Beginning 27 July, the biweekly English-language podcast will be available at imaging-of-things.simplecast.com, with each episode archived after airing for streaming on demand.

“The changes, challenges, and the opportunities in the industry are only accelerating as the centuries-old business of print and packaging evolves in the face of new markets, new buyers, and new technologies,” said Benkovich. “I am excited to be doing this podcast as a direct way to share and discuss important industry topics – with some key industry experts – to discuss there, and the market’s evolution, print’s digital transformation, the role technology is playing to create a smarter, more effective and efficient industry, and the emergence of the next generation of print professionals.” 

EFI’s planned podcast topics include:

  • Surviving market challenges and what we learned
  • Educating the next generation
  • Future-proofing your business
  • Leveraging technology
  • Mailing – is it still relevant?

Along with Benkovich, guests on the podcast will include a wide range of industry experts and the company’s customers who will be sharing their expertise and experience to help others further develop their own businesses. 

EFI developed the podcast series, which Amaze Media Labs will produce, to extend the customer interaction and discussions the EFI user community has with events such as the EFI Connect user conference. This year’s EFI Engage virtual user’s conference. With the Imaging of Things podcast, Benkovich and EFI will bring timely and useful information to help the industry move forward following the pandemic.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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