EFI’s new Imaging of Things podcast to start from 27 July 2021

Biweekly podcast will discuss trends, workflow, and print opportunities

EFI’s new Imaging of Things podcast series to start very soon
EFI’s new Imaging of Things podcast series to start very soon

Hosted by Nick Benkovich, vice president of Portfolio Management for EFI Productivity Software, Electronics For Imaging, Inc.’s brand-new Imaging of Things podcast series will deliver informative interviews and educational content for printing, packaging, and marketing service professionals covering a broad range of topics. 

Beginning 27 July, the biweekly English-language podcast will be available at imaging-of-things.simplecast.com, with each episode archived after airing for streaming on demand.

“The changes, challenges, and the opportunities in the industry are only accelerating as the centuries-old business of print and packaging evolves in the face of new markets, new buyers, and new technologies,” said Benkovich. “I am excited to be doing this podcast as a direct way to share and discuss important industry topics – with some key industry experts – to discuss there, and the market’s evolution, print’s digital transformation, the role technology is playing to create a smarter, more effective and efficient industry, and the emergence of the next generation of print professionals.” 

EFI’s planned podcast topics include:

  • Surviving market challenges and what we learned
  • Educating the next generation
  • Future-proofing your business
  • Leveraging technology
  • Mailing – is it still relevant?

Along with Benkovich, guests on the podcast will include a wide range of industry experts and the company’s customers who will be sharing their expertise and experience to help others further develop their own businesses. 

EFI developed the podcast series, which Amaze Media Labs will produce, to extend the customer interaction and discussions the EFI user community has with events such as the EFI Connect user conference. This year’s EFI Engage virtual user’s conference. With the Imaging of Things podcast, Benkovich and EFI will bring timely and useful information to help the industry move forward following the pandemic.


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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