GAM Graphics and Marketing extends its capability with Ricoh and Color-Logic

GAM Graphics to produce signage and point-of-purchase products

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GAM Graphics and Marketing Ricoh wide format printer
GAM Graphics and Marketing Ricoh wide format printer

GAM Graphics and Marketing, a full-service design, print, and communication company in Northern Virginia, has extended its Color-Logic certification with a Ricoh 5160 latex engine to produce signage and point-of-purchase products for customers. 

GAM Graphics to help clients with both cut sheet and large format applications

Mark Geeves, Color-Logic Director of Sales and Marketing, discussing the GAM equipment acquisition, said: “The GAM Ricoh printer enables GAM Graphics to help clients differentiate themselves from the competition. Today, brands are developing entire campaigns to attract new clients and expand into new markets, and GAM can now help clients with both cut sheet and large format applications. GAM can now use Color-Logic to embellish many applications, including direct mail, business cards, literature, tags, coupons, magnets, signage, POP, booth graphics, and banners.” 

Richard Ainge, the company CTO, commented further: “It is great to see GAM take advantage of Color-Logic, as they help their clients grow with new print processes. Color-Logic constantly seeks to provide a system that can expand and grow with our clients. The extended GAM certification is based upon printed samples produced on their Ricoh large-format engine, and Ricoh cut sheet device.”

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. It also provides brand owners, product managers, corporations, and advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.  

Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. 

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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