GAM Graphics and Marketing extends its capability with Ricoh and Color-Logic

GAM Graphics to produce signage and point-of-purchase products

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GAM Graphics and Marketing Ricoh wide format printer
GAM Graphics and Marketing Ricoh wide format printer

GAM Graphics and Marketing, a full-service design, print, and communication company in Northern Virginia, has extended its Color-Logic certification with a Ricoh 5160 latex engine to produce signage and point-of-purchase products for customers. 

GAM Graphics to help clients with both cut sheet and large format applications

Mark Geeves, Color-Logic Director of Sales and Marketing, discussing the GAM equipment acquisition, said: “The GAM Ricoh printer enables GAM Graphics to help clients differentiate themselves from the competition. Today, brands are developing entire campaigns to attract new clients and expand into new markets, and GAM can now help clients with both cut sheet and large format applications. GAM can now use Color-Logic to embellish many applications, including direct mail, business cards, literature, tags, coupons, magnets, signage, POP, booth graphics, and banners.” 

Richard Ainge, the company CTO, commented further: “It is great to see GAM take advantage of Color-Logic, as they help their clients grow with new print processes. Color-Logic constantly seeks to provide a system that can expand and grow with our clients. The extended GAM certification is based upon printed samples produced on their Ricoh large-format engine, and Ricoh cut sheet device.”

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. It also provides brand owners, product managers, corporations, and advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.  

Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. 

 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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