GAM Graphics and Marketing extends its capability with Ricoh and Color-Logic

GAM Graphics to produce signage and point-of-purchase products

53
GAM Graphics and Marketing Ricoh wide format printer
GAM Graphics and Marketing Ricoh wide format printer

GAM Graphics and Marketing, a full-service design, print, and communication company in Northern Virginia, has extended its Color-Logic certification with a Ricoh 5160 latex engine to produce signage and point-of-purchase products for customers. 

GAM Graphics to help clients with both cut sheet and large format applications

Mark Geeves, Color-Logic Director of Sales and Marketing, discussing the GAM equipment acquisition, said: “The GAM Ricoh printer enables GAM Graphics to help clients differentiate themselves from the competition. Today, brands are developing entire campaigns to attract new clients and expand into new markets, and GAM can now help clients with both cut sheet and large format applications. GAM can now use Color-Logic to embellish many applications, including direct mail, business cards, literature, tags, coupons, magnets, signage, POP, booth graphics, and banners.” 

Richard Ainge, the company CTO, commented further: “It is great to see GAM take advantage of Color-Logic, as they help their clients grow with new print processes. Color-Logic constantly seeks to provide a system that can expand and grow with our clients. The extended GAM certification is based upon printed samples produced on their Ricoh large-format engine, and Ricoh cut sheet device.”

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. It also provides brand owners, product managers, corporations, and advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.  

Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. 

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here