EdTechReview to conduct webinar on ‘Indian EdTech – open for vernacular play’

Webinar to throw light on vernacular EdTech products and services

Photo Natalie Grainger on Unsplash

English is not “the language” for most people across India due to the diversity. However, EdTech companies must provide quality education to students in T2 and T3 cities as well. While startups are offering “English” learning and skilling solutions to empower such segments through enormous platforms delivering fantastic learning outcomes, it is required that resources and tools are made available to such segments in their preferred languages to ensure quality and effective teaching and learning.

Due to the sheer language diversity in India, EdTechs choose the most common languages to offer their products and services. This has caused the non-metro Indian EdTech markets (T3 cities and beyond where the local language is preferred due to the language proficiency lack) to be left out and lag behind despite the digital revolution and the 2020-2021 EdTech revolution.

To debate on this topic, EdTechReview, in association with AWS EdStart, is organizing a webinar on ‘Indian EdTech – open for vernacular play’ on 13 August 2021 at 1600 hrs IST.

The speakers for the webinar include Saraswathy Ramamoorthy, co-founder, Learning Matters; Gouri Gupta – project director, EdTech, Central Square Foundation; Rahul Maheshwari, investor, Beenext; and Mohammed Hisamuddin, founder and chief executive officer, Entri.app. The session will be moderated by Utkarsh Lokesh, editor, EdTechReview.

The speakers will exchange thoughts over India’s non-metro EdTech market; opportunity for startups – “the vernacular in education” play; early movers in this sector; the end user’s demand from the sector and what EdTech startups can do about it; investor feelings about EdTech startups working in this domain; some of the vernacular EdTech products and services; user response to the existing vernacular offerings by EdTechs and much more.

EdTech startup founders, advisors, managers, chief experience officers, budding EdTech entrepreneurs, representatives from incubators, accelerators, investment firms, Govt., higher education institutions, and anyone curious to learn about the Indian vernacular learning industry can attend the webinar.

Click here to register for the session

EdTechReview is a media platform and community for educational stakeholders to connect and find useful news, information, and resources on educational technology having a niche subscriber base of 120K+ & an annual readership of 3M+ from over 220 countries & territories across the globe.

AWS EdStart, the AWS educational technology (EdTech) startup accelerator, is said to be designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions in the AWS Cloud. The program is said to be designed with specially tailored benefits to enable EdTech startups to move faster.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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