EdTechReview to conduct webinar on ‘Indian EdTech – open for vernacular play’

Webinar to throw light on vernacular EdTech products and services

Photo Natalie Grainger on Unsplash

English is not “the language” for most people across India due to the diversity. However, EdTech companies must provide quality education to students in T2 and T3 cities as well. While startups are offering “English” learning and skilling solutions to empower such segments through enormous platforms delivering fantastic learning outcomes, it is required that resources and tools are made available to such segments in their preferred languages to ensure quality and effective teaching and learning.

Due to the sheer language diversity in India, EdTechs choose the most common languages to offer their products and services. This has caused the non-metro Indian EdTech markets (T3 cities and beyond where the local language is preferred due to the language proficiency lack) to be left out and lag behind despite the digital revolution and the 2020-2021 EdTech revolution.

To debate on this topic, EdTechReview, in association with AWS EdStart, is organizing a webinar on ‘Indian EdTech – open for vernacular play’ on 13 August 2021 at 1600 hrs IST.

The speakers for the webinar include Saraswathy Ramamoorthy, co-founder, Learning Matters; Gouri Gupta – project director, EdTech, Central Square Foundation; Rahul Maheshwari, investor, Beenext; and Mohammed Hisamuddin, founder and chief executive officer, Entri.app. The session will be moderated by Utkarsh Lokesh, editor, EdTechReview.

The speakers will exchange thoughts over India’s non-metro EdTech market; opportunity for startups – “the vernacular in education” play; early movers in this sector; the end user’s demand from the sector and what EdTech startups can do about it; investor feelings about EdTech startups working in this domain; some of the vernacular EdTech products and services; user response to the existing vernacular offerings by EdTechs and much more.

EdTech startup founders, advisors, managers, chief experience officers, budding EdTech entrepreneurs, representatives from incubators, accelerators, investment firms, Govt., higher education institutions, and anyone curious to learn about the Indian vernacular learning industry can attend the webinar.

Click here to register for the session

EdTechReview is a media platform and community for educational stakeholders to connect and find useful news, information, and resources on educational technology having a niche subscriber base of 120K+ & an annual readership of 3M+ from over 220 countries & territories across the globe.

AWS EdStart, the AWS educational technology (EdTech) startup accelerator, is said to be designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions in the AWS Cloud. The program is said to be designed with specially tailored benefits to enable EdTech startups to move faster.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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