(L-R) V Narayanakumar, managing director TU-Ads, R Muthusubramanian from TU-Ads, Santosh Nair, director, Skytek Technologies and Meera Mathew, CEO, Tashikka Trade Fairs at the Skytek stand at MediaExpo Mumbai 2023. Photo IPP
TU-Ads is a provider of location, safety, architectural and facade signages, fleet graphics and vehicle wraps as well as indoor and outdoor branding services. With an experience of two decades, a workforce of 180 and a 24,000 square-feet facility in Chennai, it operates mostly in Tamil Nadu and Karnataka, and has branches in Bengaluru as well.
TU-Ads provides flex printing, vinyl printing, hoarding, LED, and ACP work for clients such as Samsung, Vivo, Oppo, and Zepto. Printing, fabrication, laser cutting, and acrylic cutting facilities are available in-house.
The company recently invested in a Skytek HS 3200 UV hybrid roll-to-roll scratch-proof machine – its first – from Skytek Technologies. TU-Ads is also coming up with a color management solution with Toyo Inks. “We get a complete combo solution from Skytek Technologies,” said R Muthusubramanian from TU-Ads.
The company has an HP Latex 3200 with eco-solvent technology, catering to both indoor and outdoor signage, including billboards, adverts, vehicle wraps, bus shelters, interior decorations, graphics, banners and wall coverings.
V Narayanakumar, managing director, TU-Ads said, “We are an one end-to-end signage solution provider for corporates. From basic framing works to printing and then installations, we have a team for the entire operations.”
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
