Color-Logic announces its access to the Color-Logic S.M.A.R.T. Centre

S.M.A.R.T. Centre can provide access to the latest Color-Logic software and marketing tools

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Color-Logic S.M.A.R.T Centre
Color-Logic S.M.A.R.T Centre

Color-Logic has announced that its licensed printers and graphic designers now have access to its S.M.A.R.T. Centre. The S.M.A.R.T. (Software, Marketing, Artwork, Resources, and Training) Centre provides ready access to the latest software, marketing tools for sales and marketing teams, more than 100 press-ready metallic artwork files, and training materials illustrating how to utilize metallics from design to printed materials.

Color-Logic S.M.A.R.T. Centre is a great resource for better growth

Announcing the S.M.A.R.T. Centre concept, Mark Geeves, company’s Director of Sales and Marketing, said: “Since Color-Logic is now used in more than 70 countries around the world, we support our solutions around the clock. Every question received from users is automatically added to our F.A.Q list. After more than ten years of providing printers with the answers to their metallic questions, we have a complete compilation of metallic tips and tricks available anywhere. Now more than ever, as brands and businesses come to realize the power of metallics in their marketing materials, our licensees can quickly find the answers to their questions.”

Geeves continued: “When COVID-19 hit, we saw an increased need to provide our licensed printers and graphic designers with cloud-based access to training videos, shortcuts, and the Color-Logic F.A.Q.s. With so many printers relying on remote operation, the Color-Logic S.M.A.R.T. Centre stands as a great resource, enabling our licensees to grow their client base outside their normal geographic location.”

The company develops color communication systems and software toolsets for a variety of special effect printing applications. It also provides brand owners, product managers, corporations, and advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results. 

Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.colorlogic.com.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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