Color-Logic announces its access to the Color-Logic S.M.A.R.T. Centre

S.M.A.R.T. Centre can provide access to the latest Color-Logic software and marketing tools

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Color-Logic S.M.A.R.T Centre
Color-Logic S.M.A.R.T Centre

Color-Logic has announced that its licensed printers and graphic designers now have access to its S.M.A.R.T. Centre. The S.M.A.R.T. (Software, Marketing, Artwork, Resources, and Training) Centre provides ready access to the latest software, marketing tools for sales and marketing teams, more than 100 press-ready metallic artwork files, and training materials illustrating how to utilize metallics from design to printed materials.

Color-Logic S.M.A.R.T. Centre is a great resource for better growth

Announcing the S.M.A.R.T. Centre concept, Mark Geeves, company’s Director of Sales and Marketing, said: “Since Color-Logic is now used in more than 70 countries around the world, we support our solutions around the clock. Every question received from users is automatically added to our F.A.Q list. After more than ten years of providing printers with the answers to their metallic questions, we have a complete compilation of metallic tips and tricks available anywhere. Now more than ever, as brands and businesses come to realize the power of metallics in their marketing materials, our licensees can quickly find the answers to their questions.”

Geeves continued: “When COVID-19 hit, we saw an increased need to provide our licensed printers and graphic designers with cloud-based access to training videos, shortcuts, and the Color-Logic F.A.Q.s. With so many printers relying on remote operation, the Color-Logic S.M.A.R.T. Centre stands as a great resource, enabling our licensees to grow their client base outside their normal geographic location.”

The company develops color communication systems and software toolsets for a variety of special effect printing applications. It also provides brand owners, product managers, corporations, and advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results. 

Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.colorlogic.com.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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