Color-Logic announces its access to the Color-Logic S.M.A.R.T. Centre

S.M.A.R.T. Centre can provide access to the latest Color-Logic software and marketing tools

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Color-Logic S.M.A.R.T Centre
Color-Logic S.M.A.R.T Centre

Color-Logic has announced that its licensed printers and graphic designers now have access to its S.M.A.R.T. Centre. The S.M.A.R.T. (Software, Marketing, Artwork, Resources, and Training) Centre provides ready access to the latest software, marketing tools for sales and marketing teams, more than 100 press-ready metallic artwork files, and training materials illustrating how to utilize metallics from design to printed materials.

Color-Logic S.M.A.R.T. Centre is a great resource for better growth

Announcing the S.M.A.R.T. Centre concept, Mark Geeves, company’s Director of Sales and Marketing, said: “Since Color-Logic is now used in more than 70 countries around the world, we support our solutions around the clock. Every question received from users is automatically added to our F.A.Q list. After more than ten years of providing printers with the answers to their metallic questions, we have a complete compilation of metallic tips and tricks available anywhere. Now more than ever, as brands and businesses come to realize the power of metallics in their marketing materials, our licensees can quickly find the answers to their questions.”

Geeves continued: “When COVID-19 hit, we saw an increased need to provide our licensed printers and graphic designers with cloud-based access to training videos, shortcuts, and the Color-Logic F.A.Q.s. With so many printers relying on remote operation, the Color-Logic S.M.A.R.T. Centre stands as a great resource, enabling our licensees to grow their client base outside their normal geographic location.”

The company develops color communication systems and software toolsets for a variety of special effect printing applications. It also provides brand owners, product managers, corporations, and advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results. 

Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.colorlogic.com.

 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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