GAM Graphics and Marketing, based in Sterling Virginia, now offers the Color-Logic process on its wide format printers – a Ricoh 5160 Latex and an EFI VUTEk 16H – in addition to the Ricoh Pro C7200X series cut sheet presses that were among the first certified by Color-Logic.
“Like many printers, GAM assists their clients with campaign solutions, and large format output is an important and growing market. With the new certifications, GAM is able to extend their offerings beyond direct mail, business cards, sales literature, counter signs, and covers, to now include large format solutions using Color-Logic metallic special effects,” says Color-Logic director of sales and marketing Mark Geeves said. “With the new capability, GAM now offers metallics on banners, signage, trade show graphics, point-of-purchase materials, and labels. GAM clients can now stand out from their competition in exciting new ways.”
Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic decorative effects utilize the existing workflows of printers and designers.
“Color-Logic shortens dramatically the time required to prepare metallic files–a particularly important feature for GAM, where we specialize in short runs and quick turnarounds. With metallics now available on all production formats, we can provide beautiful. Clients never cease to be amazed at the speed with which we can execute metallic files,” comments GAM president Nathaniel Grant.
GAM prints newsletters, brochures, magazines, annual reports, bus and subway large-format signage, floor and tabletop banner stands, display advertising, among others.