Color-Logic broadens GAM certification to include wide format printers

Color-Logic develops color communication systems and software tools

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Color-Logic
GAM offers a host of commercial printing services. GAM now offers the Color-Logic process on its wide format printers -Ricoh 5160 Latex (left) and EFI VUTEk 16H (right). Photo – Ricoh and EFI

GAM Graphics and Marketing, based in Sterling Virginia, now offers the Color-Logic process on its wide format printers – a Ricoh 5160 Latex and an EFI VUTEk 16H – in addition to the Ricoh Pro C7200X series cut sheet presses that were among the first certified by Color-Logic.

“Like many printers, GAM assists their clients with campaign solutions, and large format output is an important and growing market.  With the new certifications, GAM is able to extend their offerings beyond direct mail, business cards, sales literature, counter signs, and covers, to now include large format solutions using Color-Logic metallic special effects,” says Color-Logic director of sales and marketing Mark Geeves said. “With the new capability, GAM now offers metallics on banners, signage, trade show graphics, point-of-purchase materials, and labels.  GAM clients can now stand out from their competition in exciting new ways.”

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications.  Color-Logic decorative effects utilize the existing workflows of printers and designers.

“Color-Logic shortens dramatically the time required to prepare metallic files–a particularly important feature for GAM, where we specialize in short runs and quick turnarounds.  With metallics now available on all production formats, we can provide beautiful.  Clients never cease to be amazed at the speed with which we can execute metallic files,” comments GAM president Nathaniel Grant.

GAM prints newsletters, brochures, magazines, annual reports, bus and subway large-format signage, floor and tabletop banner stands, display advertising, among others.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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