Color-Logic broadens GAM certification to include wide format printers

Color-Logic develops color communication systems and software tools

GAM offers a host of commercial printing services. GAM now offers the Color-Logic process on its wide format printers -Ricoh 5160 Latex (left) and EFI VUTEk 16H (right). Photo – Ricoh and EFI

GAM Graphics and Marketing, based in Sterling Virginia, now offers the Color-Logic process on its wide format printers – a Ricoh 5160 Latex and an EFI VUTEk 16H – in addition to the Ricoh Pro C7200X series cut sheet presses that were among the first certified by Color-Logic.

“Like many printers, GAM assists their clients with campaign solutions, and large format output is an important and growing market.  With the new certifications, GAM is able to extend their offerings beyond direct mail, business cards, sales literature, counter signs, and covers, to now include large format solutions using Color-Logic metallic special effects,” says Color-Logic director of sales and marketing Mark Geeves said. “With the new capability, GAM now offers metallics on banners, signage, trade show graphics, point-of-purchase materials, and labels.  GAM clients can now stand out from their competition in exciting new ways.”

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications.  Color-Logic decorative effects utilize the existing workflows of printers and designers.

“Color-Logic shortens dramatically the time required to prepare metallic files–a particularly important feature for GAM, where we specialize in short runs and quick turnarounds.  With metallics now available on all production formats, we can provide beautiful.  Clients never cease to be amazed at the speed with which we can execute metallic files,” comments GAM president Nathaniel Grant.

GAM prints newsletters, brochures, magazines, annual reports, bus and subway large-format signage, floor and tabletop banner stands, display advertising, among others.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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