Color-Logic broadens GAM certification to include wide format printers

Color-Logic develops color communication systems and software tools

GAM offers a host of commercial printing services. GAM now offers the Color-Logic process on its wide format printers -Ricoh 5160 Latex (left) and EFI VUTEk 16H (right). Photo – Ricoh and EFI

GAM Graphics and Marketing, based in Sterling Virginia, now offers the Color-Logic process on its wide format printers – a Ricoh 5160 Latex and an EFI VUTEk 16H – in addition to the Ricoh Pro C7200X series cut sheet presses that were among the first certified by Color-Logic.

“Like many printers, GAM assists their clients with campaign solutions, and large format output is an important and growing market.  With the new certifications, GAM is able to extend their offerings beyond direct mail, business cards, sales literature, counter signs, and covers, to now include large format solutions using Color-Logic metallic special effects,” says Color-Logic director of sales and marketing Mark Geeves said. “With the new capability, GAM now offers metallics on banners, signage, trade show graphics, point-of-purchase materials, and labels.  GAM clients can now stand out from their competition in exciting new ways.”

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications.  Color-Logic decorative effects utilize the existing workflows of printers and designers.

“Color-Logic shortens dramatically the time required to prepare metallic files–a particularly important feature for GAM, where we specialize in short runs and quick turnarounds.  With metallics now available on all production formats, we can provide beautiful.  Clients never cease to be amazed at the speed with which we can execute metallic files,” comments GAM president Nathaniel Grant.

GAM prints newsletters, brochures, magazines, annual reports, bus and subway large-format signage, floor and tabletop banner stands, display advertising, among others.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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