INMA inaugurates Asia/Pacific News Media Summit with some 635 delegates

Data’s role in the transformation was emerging theme of INMA Asia/Pacific virtual event

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INMA’s Asia/Pacific News Media Summit took place on the online platform
INMA’s Asia/Pacific News Media Summit took place on the online platform

The role of data in the digital and cultural transformation of news media companies emerged as the dominant theme of last week’s inaugural Asia/Pacific News Media Summit by the International News Media Association (INMA).

Some 635 delegates from 35 countries participated in the INMA Asia/Pacific virtual event, which brought together the professionals from the leading media companies in East Asia and the South Pacific.

INMA key takeaways included:

  • Data fueling digital advertising and transformation: Adopting a first-party data strategy is imperative for the emerging digital advertising environment and digital transformation. KG Media in Indonesia, South China Morning Post in Hong Kong, Asahi Shimbun in Japan, and News Corp Australia are the standard-bearers for this in Asia/Pacific.
  • Subscriptions taking off: Data is accelerating the business model shift to direct-to-consumer as subscriptions begin to take off in the Asia/Pacific region. Nikkei in Japan and Sin Chew in Malaysia are examples of this – one early in their journey, the other far into the journey.
  • Redefining and amplifying existing businesses: Data also enables media companies to redefine and amplify advertising businesses (notably content marketing) and audience targeting, as seen on the INMA agenda with Singapore Press Holdings and South Korea’s JoongAng Ilbo.
  • The rise of product: Product is on the rise as an ethos to solve core cultural challenges of media companies, as Nine in Australia illustrated with their product/editorial partnership focus. Products emerged at key points in its agenda throughout the Summit.

Meanwhile, the company contributed to the Summit’s global learnings in transformation, subscriptions, and products from its news industry-leading initiatives.

Supported by the Google News Initiative and iZooto, the July 15-16 Summit marked INMA’s first Asia/Pacific venture, and association executives say planning is already underway for a 2022 follow-up event based on the popularity of last week’s inaugural event. Early evaluations suggest this was one of the highest-rated events of the year.

Madhavi Sekhri, producer of the Asia/Pacific News Media Summit
Madhavi Sekhri, producer of the Asia/Pacific News Media Summit

“What INMA brings to Asia/Pacific media companies is a unique look at best practices around the business of journalism,” said Madhavi Sekhri, producer of the Asia/Pacific News Media Summit. “Feedback from participants in last week’s Summit emphasized the strength of programming and the focus on the business side of the news industry.

Financial freedom, sustainability, and growth are key themes in the INMA community. It is the news industry leader worldwide on digital subscriptions, smart data, and product, and that leadership was on full display during our APAC Summit.”

Registrants received access to the livestream, along with all recordings and presentations associated with the Summit.

Coverage of the INMA Asia/Pacific News Media Summit may be found at inma.org. 

The International News Media Association is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. Its community consists of more than 18,000 members at 900+ media companies in 77 countries. 

In its 91st year, INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, and an unparalleled archive of best practices. It leads the news industry with its initiatives dedicated to better understanding digital subscriptions, smart data, products, advertising, and the emerging relationship with the Big Tech platforms.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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