INMA South Asia News Media Summit on August 12 and 13

INMA summit to focus on post-pandemic playbook

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INMA
INMA South Asia News Media Summit to be held from 12-13 August 2021

The International News Media Association (INMA) will conduct a South Asia News Media Summit August 12-13 focused on interpreting the “new playbook” for growth and innovation that the pandemic has revealed for the South Asia news media.

The South Asia News Media Summit is free for INMA members, while non-members can register online at www.inma.org/southasia

The two-day INMA summit aims to showcase best practices, strategies, and inspirations of the news media scene that are shaping the future of news publishing with a focus on South Asia. Delegates will gain insights into the prevailing and pertinent tenets of the new playbook: sustainability of business models, transformation in culture, ad sales, newsroom, storytelling, data, and audiences.

Confirmed speakers include Pawan Agarwal, deputy managing director, Dainik Bhaskar, and President, INMA South Asia Division; Stephen Dunbar Johnson, president International, The New York Times; Vanita Kohli Khandekar, columnist and writer, Business Standard; Ritu Kapur, founder, and chief executive officer, The Quint; Thomas Lue Lytzen, head of ad sales, JP/Politikens Hus, Denmark; Kumar Nadesan, managing director, Express Newspapers Ceylon; Sivakumar Sundaram, chairman Executive Committee, Bennett Coleman & Co; Rishad Tobaccowala, consultant, author and former chief strategy officer at Publicis Groupe; Robert Whitehead, digital platform initiative lead, International News Media Association (INMA); and Earl J. Wilkinson, executive director, and chief executive officer, International News Media Association (INMA).

Key themes to be covered include navigating digital platforms, audiences of the 21st century, media consumption patterns, unlocking digital advertising, decoding first-party data, new forms of storytelling, organizational disruption, navigating digital platforms, and growth and monetization.

By registering for the INMA South Asia News Media Summit, attendees will gain access to the livestream August 12-13 as well as all summit recordings and presentations. The non-member registration fee is Rs 7,500 per person.

Complete South Asia Pacific News Media Summit information may be found at www.inma.org/southasia

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

The INMA community consists of more than 18,000 members at 900+ news media companies in 77 countries, representing tens of thousands of news brands. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA leads the news industry with initiatives dedicated to better understanding digital subscriptions, smart data, products, advertising, and the emerging relationship with big tech platforms.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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