INMA South Asia News Media Summit on August 12 and 13

INMA summit to focus on post-pandemic playbook

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INMA
INMA South Asia News Media Summit to be held from 12-13 August 2021

The International News Media Association (INMA) will conduct a South Asia News Media Summit August 12-13 focused on interpreting the “new playbook” for growth and innovation that the pandemic has revealed for the South Asia news media.

The South Asia News Media Summit is free for INMA members, while non-members can register online at www.inma.org/southasia

The two-day INMA summit aims to showcase best practices, strategies, and inspirations of the news media scene that are shaping the future of news publishing with a focus on South Asia. Delegates will gain insights into the prevailing and pertinent tenets of the new playbook: sustainability of business models, transformation in culture, ad sales, newsroom, storytelling, data, and audiences.

Confirmed speakers include Pawan Agarwal, deputy managing director, Dainik Bhaskar, and President, INMA South Asia Division; Stephen Dunbar Johnson, president International, The New York Times; Vanita Kohli Khandekar, columnist and writer, Business Standard; Ritu Kapur, founder, and chief executive officer, The Quint; Thomas Lue Lytzen, head of ad sales, JP/Politikens Hus, Denmark; Kumar Nadesan, managing director, Express Newspapers Ceylon; Sivakumar Sundaram, chairman Executive Committee, Bennett Coleman & Co; Rishad Tobaccowala, consultant, author and former chief strategy officer at Publicis Groupe; Robert Whitehead, digital platform initiative lead, International News Media Association (INMA); and Earl J. Wilkinson, executive director, and chief executive officer, International News Media Association (INMA).

Key themes to be covered include navigating digital platforms, audiences of the 21st century, media consumption patterns, unlocking digital advertising, decoding first-party data, new forms of storytelling, organizational disruption, navigating digital platforms, and growth and monetization.

By registering for the INMA South Asia News Media Summit, attendees will gain access to the livestream August 12-13 as well as all summit recordings and presentations. The non-member registration fee is Rs 7,500 per person.

Complete South Asia Pacific News Media Summit information may be found at www.inma.org/southasia

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

The INMA community consists of more than 18,000 members at 900+ news media companies in 77 countries, representing tens of thousands of news brands. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA leads the news industry with initiatives dedicated to better understanding digital subscriptions, smart data, products, advertising, and the emerging relationship with big tech platforms.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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