INMA launches Newsroom Initiative for Editorial Professionals

Peter Bale will lead the INMA Newsroom Initiative

INMA launches Newsroom Initiative for Editorial Professionals
INMA launches Newsroom Initiative for Editorial Professionals Photo: INMA

How newsroom leaders can influence their businesses and create journalism products that serve audiences while meeting business objectives is the focus of a new Newsroom Initiative announced by the International News Media Association (INMA).

The scope of the INMA initiative, which aims to put journalism at the heart of publishing, focuses on three pillars – 

  • Business models for journalism – Exploring drivers of reader-revenue models, advertising, and user-centric thinking in journalism and news products.
  • Creating high-value journalism – Turning quality and trust journalistic principles into core business values that build loyalty and generate revenue.
  • Impact and influence – Get beyond the power struggle and influence strategy across your publishing businesses and take the newsroom with you.
Peter Bale, Veteran journalist, media executive, and consultant will be leading the INMA Newsroom Initiative
Peter Bale, Veteran journalist, media executive, and consultant will be leading the INMA Newsroom Initiative      Photo: INMA

Veteran journalist, media executive, and consultant Peter Bale will lead the INMA Newsroom Initiative. Bale has previously served in editorial and management capacities at Reuters, News Corp, the Financial Times, CNN, and others. He is the former volunteer president of the Global Editors Network (GEN).

The Newsroom Initiative emanated from strategic planning sessions of the INMA board of directors in 2021 around how to connect editorial departments to digital, data, and business trends for which they today are increasingly being asked to lead.

“Newsrooms are the beating heart of publishing, and with a global shift to subscriptions, reader revenue models, and more effective advertising, journalists and editors are at the center of their businesses and the relationship with readers,” said Earl J. Wilkinson, executive director and chief executive officer of INMA. “Already a leader in training and sharing best practices in the rest of the media business, INMA is proud to be moving into the newsroom with this new program.”

“New business models focused on audiences and reader revenue put newsrooms at the center of a stronger relationship with consumers,” Bale said. “It’s an exciting time to launch this initiative at INMA to learn from those already on this journey and share the best expertise and ideas from across the world.”

INMA’s Newsroom Initiative will include various sessions

The new initiative will kick off with a masterclass 8-22 March, focused on “Putting Newsrooms into the News Business,” which includes nearly eight hours of programming over three modules.

Planned Newsroom Initiative deliverables include newsletters, meet-ups, master classes, reports, a Slack channel, and Ask Me Anything sessions for INMA members.

Inaugural members of the Newsroom Initiative Advisory Council include Miriyana Alexander, head of the premium for the New Zealand Herald, NZME, and Espen Egil Hansen, an international advisor for JP/Politiken in Denmark. More council members will be added later.




In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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