INMA launches GenAI newsroom initiative

Amalie Nash and Sonali Verma will lead projects

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INMA
First launched in 2018, INMA initiatives rally association resources around passion subjects, cultivating and distilling practical best practices. Photo credit - Mariia Shalabaieva/ Unsplash

The International News Media Association (INMA), a global community of market-leading news media companies, has launched a Generative AI Initiative as part of its five leadership projects unveiled today for 2024.

A host of leaders are joining INMA to lead the initiatives. Amalie Nash, a former Gannett | USA Today Network editorial and audience development executive, will head up INMA’s Newsroom Transformation Initiative. Nash also leads transformation efforts for the National Trust for Local News and is a coach for the Local Media Association (LMA). She spent 12 years at Gannett, most recently as senior vice president of local news and audience development.

Sonali Verma, a former Globe and Mail editor who moved over to the newspaper’s AI team, will lead the Generative AI Initiative. Prior to her 15-year tenure at the Globe and Mail, she worked at Bloomberg, CNBC, and Reuters. She will be a Visiting Fellow at the Reuters Institute at Oxford this year, studying generative AI and the business of news.

First launched in 2018, INMA initiatives rally association resources around passion subjects, cultivating and distilling practical best practices based on original insights. Each initiative is reviewed annually.

The Generative AI Initiative was created by the INMA Board of Directors to surface practical news media use cases around GenAI to strengthen their businesses. Notably, the initiative will focus on GenAI use cases in the newsroom, advertising, and marketing. It will look at business efficiencies, revenue generation, data, and product development.

The two-year-old Newsroom Transformation Initiative aims to help bring newsrooms closer to the business of news. This year’s focus will be on practical tools and guidance on defining newsroom transformation, understanding the value of journalism, establishing newsroom-wide KPIs, and creating a data-fluent newsroom culture.

In addition to the Generative AI and Newsroom Transformation initiatives, INMA will continue its popular Readers First, Product & Tech, and Digital Platform initiatives in 2024 under the leadership of Greg Piechota, Jodie Hopperton, and Robert Whitehead, respectively.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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