In support of the Indian Virtual Book Fair

GoGlobal Award nomination for the Indian Virtual Book Fair

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The Indian Virtual Book Fair has been nominated for a GoGlobal Award
The Indian Virtual Book Fair has been nominated for a GoGlobal Award

The Virtual Book Fair story posted yesterday has compelled me to write a comment which is partly at the bottom of that story but since then, extended by the news that the new and still under development platform has already been nominated for a GoGlobal award. Additionally, the first Virtual Book Awards have also been organized and are being supported by ITC.

My comment essentially tried to cite the context and the need for such a platform by recalling that the complaint of some connected to the Indian publishing industry for many decades has been that our many book fairs have been ‘melas’ – essentially an outlet for the sale of books for smaller publishers who could meet a book hungry public across languages and interests. Of course our criticism was wrong because the more than 200 book fairs around the country each year represented one of the greatest aspirations and interests of a population gaining in not only functional literacy but in an active culture of modernity.

However, we saw that there was a greater need for the professional publishing culture and a huge unexplored opportunity for the structured trading of rights and translations across our languages and regions. This could not be addressed unless the fairs or the industry developed this activity alongside the melas. Structured interests and trade could also indirectly discourage piracy, we thought.

For a long time, quite a bit of the professional publishing culture was aided and nurtured by the Frankfurt Book Fair’s activity in India including its German Book Office. The GBO after many years of work has been wound up from the beginning of this year – a victim of the Covid-19 pandemic shrinking some of the more adventurous but useful and longterm efforts of the FBF. In the meantime, several years ago, the Jaipur Literary Festival started its BookMark activity – a physical and largely professional event alongside the festival but always in a discreetly separate venue that has taken on some of the work of literary awards, professional discussions of diversity, translations and perhaps a bit of the business of rights trading. This is a growing evolutionary success that adds justification to the JLF itself.

However the pandemic has thrown both the JLF and BookMark and to some extent the Frankfurt Book Fair out of gear. Frankfurt in its hybrid event learnt, I think, that its most important aspect for many professionals was really the rights platform. When this part was digitized with a hefty subsidy by the German government the rights platform which was hitherto a challenge for smaller publishers and new professionals became accessible – although I have not discussed this with the FBF organizers, I think they saw that this was a real or key value of the FBF for the industry.

It is with this perspective that I think that the Indian Virtual Book Fair investors and developers have hit on something important that will help the Indian book publishing industry. In a way the pandemic and its constraints on physical or face to face book fairs have thrown the emphasis on what publishers can do better by talking to each other and for themselves – using technology. And this is the opportunity that the Virtual Book Fair represents – to improve the business and professional side of our activity and to explore our regional literature and languages within our own comfort zone.

Technology has once more played into the hands of publishers who have invested years and generations but could not viably grow and access the potential of markets that seemed like a wall to them. Let this structured conversation that has flowered in the pandemic grow into a sound platform like the Indian Virtual Book Fair – with the humanity and open-ness of mind that publishing has always stood for. It is a huge and economically attractive proposition that will encourage many existing publishers and even others to become publishers who could not have dared to come forward given the barriers to trade and exchange that the old world of publishing had created and driven most except the fearless to a level of home or handicraft business.

GoGlobal Award nomination for Virtual Book Fair by the

International Trade Council

News just came on the evening of 30 June that VBF has been nominated for the GoGlobal Awards organized by the International Trade Council. The finalists will be announced in August and the winner will be announced virtually in September. The schedule – finalists will be announced by ITC, on Tuesday, 24 August 2021. The virtual (live) judging day will be 14 September 2021.

Short-listed organizations will be asked to prepare a two minute presentation to the judging panel. This will be presented to the judges and live-streamed simultaneously to ITC’s Facebook pages and Youtube pages.

Judges will be able to ask questions about your entry interactively and entrants can speak with the judges throughout the day in private booths. The virtual awards ceremony will take place on Tuesday, 5 October 2021. Three short-listed finalist delegates for each category will be invited to attend the virtual awards ceremony. This will also be live-streamed.

This year’s judging panel is largely composed of the leaders of government trade and investment agencies from across the globe. These agencies are responsible for inbound investments (new overseas expansions) into their countries as well as exports and imports to and from their countries. More about the individual judges at https://www.goglobalawards.org/judges

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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