GMG ColorBook: A customized color guide to fulfill demands of digital print

Results of GMG ColorServer and GMG OpenColor are convincing

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GMG ColorBook separated with GMG OpenColor
GMG ColorBook separated with GMG OpenColor

While digital printing is rapidly gaining importance, especially in the packaging industry, one question remains: How can we simulate Pantone Colors and custom brand colors with a fixed set of four to seven inks?

GMG ColorServer and GMG OpenColor have color conversion fully under control. The results are convincing. However, to prove this to potential clients, digital printing now has an undeniably compelling argument: GMG ColorBook – it looks like a regular color guide, but there’s more to it.

Peter Schöffler, Product Manager at GMG, explains: “In digital printing, GMG ColorBook is a Pantone-licensed color reference for simulating Pantone and custom brand colors based on a precise set of real print conditions. We’re not talking about a regular color guide, but one created on your own press – in real printing conditions. In short: GMG ColorBook shows the actual end result because GMG ColorBook is produced under production conditions, on the same press, using the same inks, and on the production substrate.

Pantone planning to collaborate with GMG on GMG ColorBook

GMG provides a sales tool for printers who want to physically demonstrate their color competence in digital printing before an order is placed with this new solution. In addition, GMG ColorBook establishes a building block for reliable color communication. “From design to prepress… from the pressroom to the clients and brands… if everyone’s expectations are aligned, we create reassuring process reliability from start to finish,” says Peter Schöffler.

“Pantone is delighted to collaborate with GMG on GMG ColorBook because this unique solution simulates the full range of Pantone Colors that demanding print buyers hope to see from their print service providers,” said Iain Pike, Director of Licensing at Pantone.

“Printers and their brand and design clients can quickly and easily compare GMG ColorBook to the Pantone Formula Guide Solid Coated because the page numbers and layout are identical between these references, thereby setting the right color expectations based on the digital printing job parameters.”

GMG ColorBook comes as an option to GMG ColorServer and GMG OpenColor. “It appears as a single additional button in the user interface,” says Peter Schöffler from GMG and summarizes: “With only a few extra clicks, users can take a big step in quality and consistency for digital print.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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