GMG ColorBook: A customized color guide to fulfill demands of digital print

Results of GMG ColorServer and GMG OpenColor are convincing

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GMG ColorBook separated with GMG OpenColor
GMG ColorBook separated with GMG OpenColor

While digital printing is rapidly gaining importance, especially in the packaging industry, one question remains: How can we simulate Pantone Colors and custom brand colors with a fixed set of four to seven inks?

GMG ColorServer and GMG OpenColor have color conversion fully under control. The results are convincing. However, to prove this to potential clients, digital printing now has an undeniably compelling argument: GMG ColorBook – it looks like a regular color guide, but there’s more to it.

Peter Schöffler, Product Manager at GMG, explains: “In digital printing, GMG ColorBook is a Pantone-licensed color reference for simulating Pantone and custom brand colors based on a precise set of real print conditions. We’re not talking about a regular color guide, but one created on your own press – in real printing conditions. In short: GMG ColorBook shows the actual end result because GMG ColorBook is produced under production conditions, on the same press, using the same inks, and on the production substrate.

Pantone planning to collaborate with GMG on GMG ColorBook

GMG provides a sales tool for printers who want to physically demonstrate their color competence in digital printing before an order is placed with this new solution. In addition, GMG ColorBook establishes a building block for reliable color communication. “From design to prepress… from the pressroom to the clients and brands… if everyone’s expectations are aligned, we create reassuring process reliability from start to finish,” says Peter Schöffler.

“Pantone is delighted to collaborate with GMG on GMG ColorBook because this unique solution simulates the full range of Pantone Colors that demanding print buyers hope to see from their print service providers,” said Iain Pike, Director of Licensing at Pantone.

“Printers and their brand and design clients can quickly and easily compare GMG ColorBook to the Pantone Formula Guide Solid Coated because the page numbers and layout are identical between these references, thereby setting the right color expectations based on the digital printing job parameters.”

GMG ColorBook comes as an option to GMG ColorServer and GMG OpenColor. “It appears as a single additional button in the user interface,” says Peter Schöffler from GMG and summarizes: “With only a few extra clicks, users can take a big step in quality and consistency for digital print.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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