GMG ColorBook: A customized color guide to fulfill demands of digital print

Results of GMG ColorServer and GMG OpenColor are convincing

376
GMG ColorBook separated with GMG OpenColor
GMG ColorBook separated with GMG OpenColor

While digital printing is rapidly gaining importance, especially in the packaging industry, one question remains: How can we simulate Pantone Colors and custom brand colors with a fixed set of four to seven inks?

GMG ColorServer and GMG OpenColor have color conversion fully under control. The results are convincing. However, to prove this to potential clients, digital printing now has an undeniably compelling argument: GMG ColorBook – it looks like a regular color guide, but there’s more to it.

Peter Schöffler, Product Manager at GMG, explains: “In digital printing, GMG ColorBook is a Pantone-licensed color reference for simulating Pantone and custom brand colors based on a precise set of real print conditions. We’re not talking about a regular color guide, but one created on your own press – in real printing conditions. In short: GMG ColorBook shows the actual end result because GMG ColorBook is produced under production conditions, on the same press, using the same inks, and on the production substrate.

Pantone planning to collaborate with GMG on GMG ColorBook

GMG provides a sales tool for printers who want to physically demonstrate their color competence in digital printing before an order is placed with this new solution. In addition, GMG ColorBook establishes a building block for reliable color communication. “From design to prepress… from the pressroom to the clients and brands… if everyone’s expectations are aligned, we create reassuring process reliability from start to finish,” says Peter Schöffler.

“Pantone is delighted to collaborate with GMG on GMG ColorBook because this unique solution simulates the full range of Pantone Colors that demanding print buyers hope to see from their print service providers,” said Iain Pike, Director of Licensing at Pantone.

“Printers and their brand and design clients can quickly and easily compare GMG ColorBook to the Pantone Formula Guide Solid Coated because the page numbers and layout are identical between these references, thereby setting the right color expectations based on the digital printing job parameters.”

GMG ColorBook comes as an option to GMG ColorServer and GMG OpenColor. “It appears as a single additional button in the user interface,” says Peter Schöffler from GMG and summarizes: “With only a few extra clicks, users can take a big step in quality and consistency for digital print.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here