Vikatan uses Bold CMS to improve their workforce efficiency by 10%

Bold CMS Integrates with 3rd party applications and print systems to simplify content creation

Vikatan Bold CMS
Vikatan uses Bold CMS to improve its efficiency

Vikatan is a leading South Indian media house. It was founded by Mogul SS Vasan in 1928. Vikatan is an amalgamation of 12 magazines, popular television content, books and a dynamic website. With so many branches to manage, it was extremely important to have project management and team management tools to regulate the team’s efforts and ensure maximum output.

They make use of apps and interactive platforms to help the teams organize, track and manage the work. This is crucial for bigger teams to collaborate with ease. It helps keep everyone on the team stay on the same page and makes giving updates a simpler task.

This way writers can update the editorial team about the status of particular content pieces as well as the overall content, the articles that are in progress and the ones that are published.

Bold’s Editorial Workflow

Vikatan has separate teams, one for each magazine. Vikatan has it’s teams separated by magazine types. With this feature, writers are able to create content specific to the right magazine.

This feature allows journalists to write for multiple magazines. It benefits the publishers as writers can use a single interface to manage content across different domains.

Bold editorial workflow Vikatan

With a large team it is important for the editorial team of Vikatan to have more power and control over the content that goes out to the public. Our smooth editorial workflows in Bold CMS helped to streamline their process.

How Bold integrates with third-party solutions to improve team efficiency

Bold works with third-party applications to ensure that the team has the most frictionless experience. Webhooks allows the team to execute custom functions whenever specific events are triggered within the CMS.

Bold sends notifications via webhooks to the project management apps to share the progress of the stories.

For instance, when the story moves from “Open” to “Approved” – the editors get an update/notification on slack or their project management app.

Bold Vikatan image 4

For print distribution Vikatan uses Bold CMS with webhooks to send content that is “approved” to their print solution and then to press. The editorial team made use of the scheduled publish feature, that took care of publishing the story on both digital and print mediums parallelly through a single authoring source (Bold CMS).

Workbooks Bold Vikatan

Vikatan made use of Webhooks with Bold, to integrate it with third party systems (like print and related systems). The content flows into external apps. The editorial teams, both Print and Digital, use Bold as the starting point.

These integrations helped the larger team at Vikatan to have active discussions, suggestions and feedback in an organic way. It keeps everything simple, accessible and organized for the entirety of the team.

Quintype now has Webhooks in Bold which is a scalable solution that can be used to send messages of important workflow events in Bold to any third-party system like Microsoft teams, Slack, Asana, or even print systems.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here