ppi Media spins off a startup – ppi n3xt

ppi n3xt offers digitization support for various sectors

ppi n3xt
ppi n3xt is aimed at helping smaller companies in their digitization process

ppi Media, the well-known publishing system and newspaper production software company, has spawned a new company called ppi 3nxt. Ppi 3nxt will be a service provider specializing in digitization services for small and medium-sized enterprises. 

The optimization of IT processes and the advancement of digitization strategies are some of the most critical tasks facing small and medium-sized companies in Germany. ppi Media provides providing publishing houses with automated workflows and digitization processes and has done so for the past 35 years. Now it has decided to accelerate this development by creating a new service provider company.

ppi n3xt combines the core skills and proven infrastructure of ppi Media with the agility of startups to provide SMEs in all sectors with quick, competent and targeted support to their digitization strategy. Some of the services offered by ppi n3xt include consulting and workshops, the development and programming of tailored software solutions, and the design of integration solutions. 

“Founding ppi n3xt was a logical step,” says Manuel Scheyda, the managing director of ppi n3xt and ppi Media. “The Digital Services department at ppi Media has been offering support to several companies outside the publishing world for many years, including businesses in the beverage and pharmaceutical industries. We thought it was time to create a unique profile and image for the services we offer to SMEs – that’s what ppi n3xt is all about.”

Dr. Hauke Berndt, who is also the managing director of ppi Media, adds, “ppi n3xt simply gives us an unbeatable advantage over most other companies that offer digitization services. The company is the product of 35 years of experience in software development, consulting, and project management. We’re the masters of prototyping, UX/UI design, process digitization, and interface design.” 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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