INMA to host webinar about The Spectator’s subscription program
Piano and International News Media Association (INMA) are organizing a webinar discussion with Tom Morgan, director of digital at The Spectator, about how the magazine publisher focused on politics, culture, and current affairs is building a modern subscription offering to grow loyalty and membership. The webinar will take place on 25 November 2020 at 1930 hours IST.
With 300 years of experience, The Spectator knows something about how to treat subscribers like family. The session will throw insights on what it takes to build a truly digital business inside an iconic legacy brand and how to leverage new technology to break out of old paradigms.
The International News Media Association (INMA) is a global community of news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of more than 15,000 members at 850 media companies in 73 countries. Celebrating its 90th anniversary, INMA is the news media industry’s ideas-sharing network with members connected through conferences, reports, webinars, virtual meetings, and an unparalleled archive of best practices.
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