e4m to host fourth edition of Content Jam

Event to be held from 25-26 November 2020

e4m to host fourth edition of Content Jam

e4m is organizing the fourth edition of Content Jam on 25 November and 26 November 2020. The two-day session is an opportunity to interact with marketers, international speakers, content creators, and influencers.

The theme for e4m Content Jam 2020 is “Digital transformation through content transformation.” Digitally enabled organizations are supported by new information and communication technologies, which increasingly promise enormous opportunities for growth. Content in the new world is a beautiful marriage of storytelling and digital transformation. Content Jam 2020 will unravel what worked for brands, what doesn’t work anymore, and newer developments that await the world of Content Marketing.

The panel of speakers includes John Hall, co-founder, and president, Calendar.com; Ajay Singh Parihar, senior general manager – Marketing, Dabur India; Shailja Joshi, associate director, Potato Chips Category, Pepsico India; Achint Setia, vice president, Marketing, Myntra; Himanshu Gautam, business head, Amarujala.com; Deepit Purkayastha, co-founder and chief strategy officer, InShorts; Pradeep Gairola, vice president and business head, Digital Media, The Hindu Group; Salil Kumar, chief executive officer, Digital, India Today Group; R. Balki, filmmaker; and Loveleen Sahrawat, head of Brand, Aditya Birla Capital, among others.

Register for the event here

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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