e4m to host fourth edition of Content Jam

Event to be held from 25-26 November 2020

e4m to host fourth edition of Content Jam

e4m is organizing the fourth edition of Content Jam on 25 November and 26 November 2020. The two-day session is an opportunity to interact with marketers, international speakers, content creators, and influencers.

The theme for e4m Content Jam 2020 is “Digital transformation through content transformation.” Digitally enabled organizations are supported by new information and communication technologies, which increasingly promise enormous opportunities for growth. Content in the new world is a beautiful marriage of storytelling and digital transformation. Content Jam 2020 will unravel what worked for brands, what doesn’t work anymore, and newer developments that await the world of Content Marketing.

The panel of speakers includes John Hall, co-founder, and president, Calendar.com; Ajay Singh Parihar, senior general manager – Marketing, Dabur India; Shailja Joshi, associate director, Potato Chips Category, Pepsico India; Achint Setia, vice president, Marketing, Myntra; Himanshu Gautam, business head, Amarujala.com; Deepit Purkayastha, co-founder and chief strategy officer, InShorts; Pradeep Gairola, vice president and business head, Digital Media, The Hindu Group; Salil Kumar, chief executive officer, Digital, India Today Group; R. Balki, filmmaker; and Loveleen Sahrawat, head of Brand, Aditya Birla Capital, among others.

Register for the event here

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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