INMA to host webinar about The Spectator’s subscription program

Tom Morgan to talk about building loyalty and membership

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INMA
INMA to host webinar about The Spectator’s subscription program

Piano and International News Media Association (INMA) are organizing a webinar discussion with Tom Morgan, director of digital at The Spectator, about how the magazine publisher focused on politics, culture, and current affairs is building a modern subscription offering to grow loyalty and membership. The webinar will take place on 25 November 2020 at 1930 hours IST.

With 300 years of experience, The Spectator knows something about how to treat subscribers like family. The session will throw insights on what it takes to build a truly digital business inside an iconic legacy brand and how to leverage new technology to break out of old paradigms.

The International News Media Association (INMA) is a global community of news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of more than 15,000 members at 850 media companies in 73 countries. Celebrating its 90th anniversary, INMA is the news media industry’s ideas-sharing network with members connected through conferences, reports, webinars, virtual meetings, and an unparalleled archive of best practices.

Register for the online session here

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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