Eenadu at the INMA Virtual World Congress

Sushil Tyagi speaks on remote leadership and strategic flexibility

Eenadu is the largest circulated Telugu daily in India
Eenadu is the largest circulated Telugu daily in India

With the lockdown in India in place for more than two months, the media industry is still adjusting to the new norms, such as work-from-home. Sushil Kumar Tyagi, general manager of marketing at Eenadu, spoke to the delegates at the INMA Virtual World Congress on 22 May, about how to build teams in the WFH environment.

As media houses are adjusting their short- and long-term strategies to meet the growing demand for content from credible news sources, remote leadership, and strategic flexibility hold the key to the future. According to a recent blogpost by Brie Logsdon, project manager at INMA, Tyagi broke down the key components of remote leadership comprising communication, coordination, collaboration, and effective use of technology.

“Leaders must train and prepare teams so they can go above benchmarks. Knowing which tools to use is important to efficiency, and leaders should know when it is time for a video call or when to communicate via e-mail. As we all know, only a happy team can produce happy results,” Tyagi said, adding that clear agendas and connections into employee’s personal lives can make a big difference.

He called this strategic flexibility to drive remote leadership through four components – adaptiveness, responsiveness, elasticity, and agility. 

Tyagi then shared the four building blocks of strategic flexibility. They are, anticipate, to build scenarios of the future; formulate, to create effective strategies for each of these futures; accumulate to determine the strategic options required; and, operate and manage the portfolio of options or components. Through these, Tyagi said, a remote leader can develop a team, identity, relationship, trust, and mutual understanding.

Eenadu is the largest circulated Telugu daily newspaper in the states of Andhra Pradesh and Telangana in South India. Various editions of Eenadu exist throughout the Telugu-speaking region of India, as well as in cities such as Chennai, Bengaluru, Mumbai, and New Delhi.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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