Eenadu at the INMA Virtual World Congress

Sushil Tyagi speaks on remote leadership and strategic flexibility

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Eenadu is the largest circulated Telugu daily in India
Eenadu is the largest circulated Telugu daily in India

With the lockdown in India in place for more than two months, the media industry is still adjusting to the new norms, such as work-from-home. Sushil Kumar Tyagi, general manager of marketing at Eenadu, spoke to the delegates at the INMA Virtual World Congress on 22 May, about how to build teams in the WFH environment.

As media houses are adjusting their short- and long-term strategies to meet the growing demand for content from credible news sources, remote leadership, and strategic flexibility hold the key to the future. According to a recent blogpost by Brie Logsdon, project manager at INMA, Tyagi broke down the key components of remote leadership comprising communication, coordination, collaboration, and effective use of technology.

“Leaders must train and prepare teams so they can go above benchmarks. Knowing which tools to use is important to efficiency, and leaders should know when it is time for a video call or when to communicate via e-mail. As we all know, only a happy team can produce happy results,” Tyagi said, adding that clear agendas and connections into employee’s personal lives can make a big difference.

He called this strategic flexibility to drive remote leadership through four components – adaptiveness, responsiveness, elasticity, and agility. 

Tyagi then shared the four building blocks of strategic flexibility. They are, anticipate, to build scenarios of the future; formulate, to create effective strategies for each of these futures; accumulate to determine the strategic options required; and, operate and manage the portfolio of options or components. Through these, Tyagi said, a remote leader can develop a team, identity, relationship, trust, and mutual understanding.

Eenadu is the largest circulated Telugu daily newspaper in the states of Andhra Pradesh and Telangana in South India. Various editions of Eenadu exist throughout the Telugu-speaking region of India, as well as in cities such as Chennai, Bengaluru, Mumbai, and New Delhi.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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