INMA Media Subscriptions Week – 25-28 February 2020, New York

Early bird registrations end on 15 November

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New York City
New York City

The International News Media Association (INMA) announced the dates for its 3rd annual Media Subscriptions Week. The event will be held from 25 to 28 February 2020 in New York and is dedicated to acquiring and retaining digital subscribers by news publishers.

The event will include Media Subscriptions Summit – practical best practices on growing digital subscriptions with an emphasis on ideas, toolkits and road maps and hands-on workshops, where INMA experts will take questions from the audience during the workshops on digital subscriptions, an accelerator and engagement tutorial.

Manhattan Study Tour will include private visits to seven New York media companies specializing in digital subscriptions. Grzegorz (Greg) Piechota, researcher-in-residence at INMA and head of the association’s Readers First Initiative, is putting together the program.

“Our first two Media Subscriptions Week in Europe captivated publishers with a laser-like focus on the practicalities of digital subscriptions. In 2020, we want to bring this energy to New York – home to some of the world’s leading subscription innovators. There is not another event quite like it in the news industry, and Greg Piechota’s global expertise is unparalleled,” said Earl J Wilkinson, executive director and chief executive officer of INMA.

The Media Subscription Summit and workshops will be held at Etc. at 350 Madison Avenue in the heart of New York. The early (discounted) registration deadline is 15 November 2019. Discounted group registrations are available for 3+ participants.

Registration for Media Subscriptions Week has begun. Click here to register.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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