The International News Media Association (INMA) announced the dates for its 3rd annual Media Subscriptions Week. The event will be held from 25 to 28 February 2020 in New York and is dedicated to acquiring and retaining digital subscribers by news publishers.
The event will include Media Subscriptions Summit – practical best practices on growing digital subscriptions with an emphasis on ideas, toolkits and road maps and hands-on workshops, where INMA experts will take questions from the audience during the workshops on digital subscriptions, an accelerator and engagement tutorial.
Manhattan Study Tour will include private visits to seven New York media companies specializing in digital subscriptions. Grzegorz (Greg) Piechota, researcher-in-residence at INMA and head of the association’s Readers First Initiative, is putting together the program.
“Our first two Media Subscriptions Week in Europe captivated publishers with a laser-like focus on the practicalities of digital subscriptions. In 2020, we want to bring this energy to New York – home to some of the world’s leading subscription innovators. There is not another event quite like it in the news industry, and Greg Piechota’s global expertise is unparalleled,” said Earl J Wilkinson, executive director and chief executive officer of INMA.
The Media Subscription Summit and workshops will be held at Etc. at 350 Madison Avenue in the heart of New York. The early (discounted) registration deadline is 15 November 2019. Discounted group registrations are available for 3+ participants.
Registration for Media Subscriptions Week has begun. Click here to register.