The International News Media Association (INMA) announced the dates for its 3rd annual Media Subscriptions Week. The event will be held from 25 to 28 February 2020 in New York and is dedicated to acquiring and retaining digital subscribers by news publishers.
The event will include Media Subscriptions Summit – practical best practices on growing digital subscriptions with an emphasis on ideas, toolkits and road maps and hands-on workshops, where INMA experts will take questions from the audience during the workshops on digital subscriptions, an accelerator and engagement tutorial.
Manhattan Study Tour will include private visits to seven New York media companies specializing in digital subscriptions. Grzegorz (Greg) Piechota, researcher-in-residence at INMA and head of the association’s Readers First Initiative, is putting together the program.
“Our first two Media Subscriptions Week in Europe captivated publishers with a laser-like focus on the practicalities of digital subscriptions. In 2020, we want to bring this energy to New York – home to some of the world’s leading subscription innovators. There is not another event quite like it in the news industry, and Greg Piechota’s global expertise is unparalleled,” said Earl J Wilkinson, executive director and chief executive officer of INMA.
The Media Subscription Summit and workshops will be held at Etc. at 350 Madison Avenue in the heart of New York. The early (discounted) registration deadline is 15 November 2019. Discounted group registrations are available for 3+ participants.
Registration for Media Subscriptions Week has begun. Click here to register.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
