Jaipur Bookmark comes to Frankfurter Buchmesse

Frankfurter Buchmesse to be held on 16-17 October

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Sara Rai, author and translator, will be participating at Frankfurter Buchmesse 2019
Sara Rai, author and translator, will be participating at Frankfurter Buchmesse 2019

GBO New Delhi of the Frankfurter Buchmesse and JLF’s Jaipur BookMark have come together to bring Indian authors to the new ideas space. Jaipur BookMark comes to Frankfurt Buchmesse 2019, being held on 16-17 October, for the very first time to celebrate the diversity in Indian publishing.

Sara Rai, author and translator, will be participating at Frankfurter Buchmesse 2019 and Jaipur Bookmark will present a session on Indian market and the festival itself.

On 16 October, Rai will conduct a session on Women and Literature in Asia Pacific together with Alice Grünfelder, Chuah Guat Eng, Feby Indirani at Frankfurt Pavilion (AGORA). This will feature a conversation among writers from Malaysia, India and Indonesia discussing their writing, stereotypes in literature and their position as woman writers.

Also, on the same day, there will be a session called ‘New Stories – The Future of Storytelling.’ The panel will include Prof. Dr. Martin Zimper (head of Cast/Audiovisual Media, Zurich Universtiy of the Arts, Switzerland), Frederic Martel (author, radio host, France culture; France tbc) and Maggie Ellis (head of Artists’ Moving image, Film London; UK). This session will be moderated by Sten-Kristian Saluveer (head of Storytek and Next of Cannes Film Festival; Estonia), Sanjoy Roy (managing director, Teamwork Arts, Festival Producer JLF).

On 17 October, there will a session called ‘The Great Indian Book Bazar’ with Arpita Das, Naveen Kishore, Kannan Sundaram, Oliver Moystad, Anuj Bahri, Aditi Maheshwari Goyal and Trisha De Niyogi in conversation with Neeta Gupta at the International Stage.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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