Jaipur Bookmark comes to Frankfurter Buchmesse

Frankfurter Buchmesse to be held on 16-17 October

Sara Rai, author and translator, will be participating at Frankfurter Buchmesse 2019
Sara Rai, author and translator, will be participating at Frankfurter Buchmesse 2019

GBO New Delhi of the Frankfurter Buchmesse and JLF’s Jaipur BookMark have come together to bring Indian authors to the new ideas space. Jaipur BookMark comes to Frankfurt Buchmesse 2019, being held on 16-17 October, for the very first time to celebrate the diversity in Indian publishing.

Sara Rai, author and translator, will be participating at Frankfurter Buchmesse 2019 and Jaipur Bookmark will present a session on Indian market and the festival itself.

On 16 October, Rai will conduct a session on Women and Literature in Asia Pacific together with Alice Grünfelder, Chuah Guat Eng, Feby Indirani at Frankfurt Pavilion (AGORA). This will feature a conversation among writers from Malaysia, India and Indonesia discussing their writing, stereotypes in literature and their position as woman writers.

Also, on the same day, there will be a session called ‘New Stories – The Future of Storytelling.’ The panel will include Prof. Dr. Martin Zimper (head of Cast/Audiovisual Media, Zurich Universtiy of the Arts, Switzerland), Frederic Martel (author, radio host, France culture; France tbc) and Maggie Ellis (head of Artists’ Moving image, Film London; UK). This session will be moderated by Sten-Kristian Saluveer (head of Storytek and Next of Cannes Film Festival; Estonia), Sanjoy Roy (managing director, Teamwork Arts, Festival Producer JLF).

On 17 October, there will a session called ‘The Great Indian Book Bazar’ with Arpita Das, Naveen Kishore, Kannan Sundaram, Oliver Moystad, Anuj Bahri, Aditi Maheshwari Goyal and Trisha De Niyogi in conversation with Neeta Gupta at the International Stage.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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