Millenial disruption and how to keep it from killing your news brand

Upcoming INMA webinar

Somi Arian, Tech philosopher and LinkedIn Top Voice

Today, Millennials are the largest generation since World War II, surpassing the Baby Boomers in numbers. This generation will soon have more combined purchasing power than any other generation in history, making them of utmost importance to companies.

In a webinar for INMA members on Wednesday, 27 May 2020, 10:00 AM (NYT) Somi Arian, Tech philosopher and LinkedIn Top Voice, will explore key findings from his renowned research documentary, The Millennial Disruption, which sheds light on how markets and behaviors are changing, why so many businesses are failing and how the survival of legacy brands comes down to engaging the millennial demographic.

Arian will discuss:

How Millennials differ from previous generations;

10 factors to consider when bridging the gap between news brands and Millennials;

Millennial marketing trends the news media industry needs to be aware of;

How to ensure your marketing messages truly connect and engage.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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