Today, Millennials are the largest generation since World War II, surpassing the Baby Boomers in numbers. This generation will soon have more combined purchasing power than any other generation in history, making them of utmost importance to companies.
In a webinar for INMA members on Wednesday, 27 May 2020, 10:00 AM (NYT) Somi Arian, Tech philosopher and LinkedIn Top Voice, will explore key findings from his renowned research documentary, The Millennial Disruption, which sheds light on how markets and behaviors are changing, why so many businesses are failing and how the survival of legacy brands comes down to engaging the millennial demographic.
Arian will discuss:
How Millennials differ from previous generations;
10 factors to consider when bridging the gap between news brands and Millennials;
Millennial marketing trends the news media industry needs to be aware of;
How to ensure your marketing messages truly connect and engage.