Millenial disruption and how to keep it from killing your news brand

Upcoming INMA webinar

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millennials
Somi Arian, Tech philosopher and LinkedIn Top Voice

Today, Millennials are the largest generation since World War II, surpassing the Baby Boomers in numbers. This generation will soon have more combined purchasing power than any other generation in history, making them of utmost importance to companies.

In a webinar for INMA members on Wednesday, 27 May 2020, 10:00 AM (NYT) Somi Arian, Tech philosopher and LinkedIn Top Voice, will explore key findings from his renowned research documentary, The Millennial Disruption, which sheds light on how markets and behaviors are changing, why so many businesses are failing and how the survival of legacy brands comes down to engaging the millennial demographic.

Arian will discuss:

How Millennials differ from previous generations;

10 factors to consider when bridging the gap between news brands and Millennials;

Millennial marketing trends the news media industry needs to be aware of;

How to ensure your marketing messages truly connect and engage.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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