AT Inks at Media Expo 2019, New Delhi

Inks for the signage, textile, ceramic, and graphic arts industry

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AT Inks
Neerav Goswamy, director, AT Inks. Photo IPP

AT Inks, a registered trademark and brand name of ink products sold by Rex-tone Industries, is one of the largest inkjet ink manufacturing companies in India. Headquartered in Mumbai with production and R&D facilities located in Vadodara and Gujarat, AT Inks manufactures several grades of solvent inks, eco-solvent inks, ceramic inks, UV curable inks, LED curable inks and water-based inks.

Incepted in 1994, the company celebrated its 25th year in the month of May in 2019. “We were the first ones to offer inkjet inks in the market when we started selling them in 2002. Prior to that, we used to manufacture dyes. We have a full range of inks from high-density substrates to stretchable substrates,” said Neerav Goswamy, director, AT Inks.

The company displayed its range of solvent-based inkjet inks for outdoor signage, eco-solvent inks for outdoor and indoor signage, dye sublimation water-based inks for the signage and textile industry, and UV lamp and LED curing inks during the recently held Media Expo in New Delhi.

The company also provides inks for hard and flexible substrate, which can be used in flatbed printing, hybrid, and roll-to-roll machines. “Since Media Expo is an important event for the signage industry, we are displaying a range of inks from our signage portfolio. We are among the largest players in the market for solvent-based inks and our primary focus is on UV, lamp and LED, and dye-sublimation inks. However, we see visitors showing a lot of interest in our UV inks since most of the machines displayed this year are UV printing machines. The trend seems to be favoring the UV curing segment and we see the potential for growth in it,” Goswamy explained.

The AT Inks stand received heavy footfall during the show. Talking about this, Goswamy said, “The footfall has been the best this year, and we have been participating at the show since 8 years. Since we are an ink manufacturing company, an exhibition like Media Expo is a brand-building exercise for us. The customers first buy the machines and then they buy the inks. This is a platform where we get to meet our existing as well as prospective customers. It enables us to receive feedback on our products. Some of our customers are using our inks since decades and when they come to our stand to vouch for the quality of our products, it instills a sense of pride and confidence in our team to provide for and help the industry better,” Goswamy said.

Speaking about the upcoming trends in the industry, he said, “One clear trend that we observed is that industry is moving towards UV machines. We saw solvent and eco-solvent machines in the last exhibition. But this year, most of the exhibitors showcased UV machines. The Indian market is starting to mature and the manufacturers are embracing the fact that they need to innovate in order to be competitive in the market,” Goswamy explained.

AT Inks saw a growth of 14% in FY18 -19. “The last year was not good for the industry, and we observed a dip in the market. But it looks like the industry will do better in the coming months; especially the months from September to February is the season for printing,” Goswamy shared.

The company plans to launch a new range of high-density UV inks, highly stretchable UV inks, thermoforming inks, and inks for Epson printheads in the next three months. For the textile industry, the company is working on a range of reactive inks that will be ready to be launched by the end of 2019. AT Inks will also participate in the upcoming Media Expo 2020 in Mumbai.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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