FESPA Global Print Expo 2020

Inspiring visitors with content-rich program


Visitors to FESPA Global Print Expo 2020 (IFEMA – Feria de Madrid, 24–27 March 2020), Europe’s largest exhibition for screen and digital wide format print, textile printing, and signage, will discover a content-rich event including a program of features designed to inform and inspire in equal measure.

FESPA CEO Neil Felton explains, “FESPA was founded with the principal aim of sharing knowledge within a global community of specialty printers. These businesses are operating against an ever-changing landscape of developing technologies and evolving customer needs. With that in mind, we’re committed to delivering a wide variety of insightful content that gives visitors an overview of the current opportunities and helps them to explore potential paths to business growth. That’s why we invest in refreshing and energizing our features year on year, to ensure that our visitors get the complete experience they come to expect from FESPA events.”

Colour L*A*B*

Following a successful debut at FESPA Global Print Expo 2019 in Munich, Colour L*A*B* will return to the event in 2020.

Colour L*A*B* will offer visitors a comprehensive overview of all individual elements that contribute towards professional color management, such as measurement and calibration tools, lightboxes, software solutions, and print output devices. This year’s edition of Colour L*A*B* will focus on a range of topics of interest in color management, including device profiling, process control as well as proofing and standardized viewing conditions, which will be tackled by a number of subject matter experts. One of these will be color management consultant Paul Sherfield, who led the 2019 program and will provide valuable insights, answering visitors’ questions on how they can improve their own practices.

With color management being a dominant trend in the wider print industry and ‘Where Colour Comes Alive’ as the official strapline for FESPA Global Print Expo 2020, Colour L*A*B* is set to be a key attraction in Madrid.

Trend Theatre

Directly adjacent to Colour L*A*B* is the FESPA 2020 Trend Theatre, where a wide range of seminars and panel discussions will give visitors a great opportunity to increase their industry knowledge and find inspiration for new business prospects.

The Trend Theatre program features over 40 sessions, compiled with the needs and interests of the FESPA global specialty print community at heart. With an expert speaker line-up from organizations including Fogra Research Institute, global data leaders, Keypoint Intelligence and Spanish language sessions from FESPA Espana, the program will deliver key insights on a wide variety of topics. These will range from workflow automation and color management to DTG printing and sustainable practices, while also providing an overview of the current market trends in all areas of specialist print.

The seminars are free to attend for anyone holding a valid FESPA Global Print Expo, European Sign Expo or Sportswear Pro entry ticket.


Printeriors is an interactive feature highlighting the multiple opportunities for printers of interior and exterior décor, connecting brand owners, designers and architects with PSPs and manufacturers.

Tying in with the show’s 2020 location, the Printeriors design will combine video and photographic imagery of the Madrid Royal Botanical Garden, providing an immersive experience for visitors. Once again, FESPA is collaborating with illustrator Jasper Goodall on the designs for the Printeriors applications, which will use a mix of sustainable fabrics and materials.

Print Make Wear

FESPA’s fast fashion factory feature is back for 2020, this time with a focus on sportswear manufacturing. Linking to the co-located Sportswear Pro event, Print Make Wear will recreate the live end-to-end production process for sports and athleisure garments, starting with planning, design and prepress, progressing to printing, drying, cutting, sewing, welding, and embellishment and finishing with packing and retail display.

This year’s edition includes two workflows. The first one features two ordering kiosks, where the visitor will be able to customize a men’s running shirt or a women’s racerback vest. The second workflow will run from design software to nesting and production layout, through roll-fed dye sublimation printing onto polyester, before moving into calendaring, laser cutting and sewing. This workflow will produce samples to be displayed on a rail or worn by models on the Print Make Wear catwalk.

World Wrap Masters

FESPA’s popular, high-energy World Wrap Masters vehicle wrapping competition will return to Global Print Expo 2020, with reinvigorated displays and a new scoring system. The competition will be hosted by wrap expert and veteran judge Kiss Lajos, alongside Justin Pate and Carlos Ruiz, while Ole Solskin Ravn will join as guest MC.

FESPA Awards 2020

This year sees the introduction of two new categories, ‘Wrapping’ and ‘Printeriors’, bringing the total number to 18. The confirmed judges for the FESPA Awards are Josep Tobella, Serigraphy professor and consultant, Jacek Stencel, owner and founder of PASJA, a screen and digital printing company, Debbie McKeegan, chief executive officer of TexIntel, and FESPA’s head of Technical Support, Graeme Richardson-Locke.

Felton concludes, “Our insights from previous events reinforce the notion that print industry professionals are continually looking at new openings and ways to grow their businesses. We’re confident that the wealth of content that is being generated for our 2020 feature program will give visitors plenty to explore to increase their knowledge and seize new opportunities.”

For more information on FESPA Global Print Expo 2020 and to register, visit www.fespaglobalprintexpo.com and use code FESM203 for free entry.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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