Apsom launches Roland DG Texart RT-640M at Media Expo Delhi

Signage industry remains stagnant

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Deborshi Paul Choudhury (left), business head – signage, Apsom
Deborshi Paul Choudhury (left), business head – signage, Apsom

Apsom, a distributor of wide-format digital inkjet printers, has been participating at Media Expo since the inception of the show. At its stand during the Delhi 2019 show, the company launched Roland Texart RT-640M dye-sublimation multi-function printer for the first time in India. The machine was launched a few months before on a global scale.

The RT 640M printer can print paper as well as direct to fabric. The applications of the printer include signage, home furnishing, accessories, apparel, POP/POS. The machine can also serve soft signage applications such as flags, backlit, banners, backdrops.

Deborshi Paul Choudhury, business head – signage, Apsom, said, “We are displaying RT 640M dye-sublimation printer in 4 colors at the event but it can also run 8 colors with special inks like light cyan, light magenta, orange, and violet. The machine also comes in another option – CMYK and light cyan, light magenta, fluorescent yellow and fluorescent pink.”

The company also displayed TrueVIS VG-640 64 inch eco-solvent printer/cutter that supports 8 colors – CMYK and light cyan, light magenta, light black, and white. The machine can serve signage printing work, heat transfer paper printing, and print and cut applications such as stickers and labels.

The VersaExpress RF-640 4 color large-format inkjet printer for signage, posters, banners, backlit displays, vehicle wraps, and LEF-300 UV flatbed printer for labels, dial manufacturing, photo frames, visiting cards, and custom printing work were also on display.

“The LEF-300 UV flatbed printer is a 30×13 inch printer with two options – CMYK+gloss+gloss+ white and CMYK+gloss+white+ primer. The printer is best suited for customization of small objects or medium-sized items, plus pre-primed printing onto various substrates and unique surfaces,” Choudhury said.

“The footfall at our stand was better than the previous Media Expo show. We have good business prospects and we are already working on a few deals. Media Expo is the biggest platform to meet our customers in the industry. We met many of our existing and old customers,” Choudhury added.

Speaking about the industry, Choudhury, said, “Since the last 3 to 4 months look, the business is stagnant. Corporate companies are not coming up with jobs for printers. Naturally, ink and media sales are suffering. However, we are hopeful that the upcoming festive season will aid our sales and the business will pick up. Our main focus at Media Expo was to display our new launch, RT 640M dye-sublimation printer. I am getting a good response from the visitors for the machine. We will be participating in Media Expo 2020 in Mumbai. We may have new product launches at the show, stay tuned.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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