Apsom launches Roland DG Texart RT-640M at Media Expo Delhi

Signage industry remains stagnant

Deborshi Paul Choudhury (left), business head – signage, Apsom
Deborshi Paul Choudhury (left), business head – signage, Apsom

Apsom, a distributor of wide-format digital inkjet printers, has been participating at Media Expo since the inception of the show. At its stand during the Delhi 2019 show, the company launched Roland Texart RT-640M dye-sublimation multi-function printer for the first time in India. The machine was launched a few months before on a global scale.

The RT 640M printer can print paper as well as direct to fabric. The applications of the printer include signage, home furnishing, accessories, apparel, POP/POS. The machine can also serve soft signage applications such as flags, backlit, banners, backdrops.

Deborshi Paul Choudhury, business head – signage, Apsom, said, “We are displaying RT 640M dye-sublimation printer in 4 colors at the event but it can also run 8 colors with special inks like light cyan, light magenta, orange, and violet. The machine also comes in another option – CMYK and light cyan, light magenta, fluorescent yellow and fluorescent pink.”

The company also displayed TrueVIS VG-640 64 inch eco-solvent printer/cutter that supports 8 colors – CMYK and light cyan, light magenta, light black, and white. The machine can serve signage printing work, heat transfer paper printing, and print and cut applications such as stickers and labels.

The VersaExpress RF-640 4 color large-format inkjet printer for signage, posters, banners, backlit displays, vehicle wraps, and LEF-300 UV flatbed printer for labels, dial manufacturing, photo frames, visiting cards, and custom printing work were also on display.

“The LEF-300 UV flatbed printer is a 30×13 inch printer with two options – CMYK+gloss+gloss+ white and CMYK+gloss+white+ primer. The printer is best suited for customization of small objects or medium-sized items, plus pre-primed printing onto various substrates and unique surfaces,” Choudhury said.

“The footfall at our stand was better than the previous Media Expo show. We have good business prospects and we are already working on a few deals. Media Expo is the biggest platform to meet our customers in the industry. We met many of our existing and old customers,” Choudhury added.

Speaking about the industry, Choudhury, said, “Since the last 3 to 4 months look, the business is stagnant. Corporate companies are not coming up with jobs for printers. Naturally, ink and media sales are suffering. However, we are hopeful that the upcoming festive season will aid our sales and the business will pick up. Our main focus at Media Expo was to display our new launch, RT 640M dye-sublimation printer. I am getting a good response from the visitors for the machine. We will be participating in Media Expo 2020 in Mumbai. We may have new product launches at the show, stay tuned.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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