Apsom launches Roland DG Texart RT-640M at Media Expo Delhi

Signage industry remains stagnant

Deborshi Paul Choudhury (left), business head – signage, Apsom

Apsom, a distributor of wide-format digital inkjet printers, has been participating at Media Expo since the inception of the show. At its stand during the Delhi 2019 show, the company launched Roland Texart RT-640M dye-sublimation multi-function printer for the first time in India. The machine was launched a few months before on a global scale.

The RT 640M printer can print paper as well as direct to fabric. The applications of the printer include signage, home furnishing, accessories, apparel, POP/POS. The machine can also serve soft signage applications such as flags, backlit, banners, backdrops.

Deborshi Paul Choudhury, business head – signage, Apsom, said, “We are displaying RT 640M dye-sublimation printer in 4 colors at the event but it can also run 8 colors with special inks like light cyan, light magenta, orange, and violet. The machine also comes in another option – CMYK and light cyan, light magenta, fluorescent yellow and fluorescent pink.”

The company also displayed TrueVIS VG-640 64 inch eco-solvent printer/cutter that supports 8 colors – CMYK and light cyan, light magenta, light black, and white. The machine can serve signage printing work, heat transfer paper printing, and print and cut applications such as stickers and labels.

The VersaExpress RF-640 4 color large-format inkjet printer for signage, posters, banners, backlit displays, vehicle wraps, and LEF-300 UV flatbed printer for labels, dial manufacturing, photo frames, visiting cards, and custom printing work were also on display.

“The LEF-300 UV flatbed printer is a 30×13 inch printer with two options – CMYK+gloss+gloss+ white and CMYK+gloss+white+ primer. The printer is best suited for customization of small objects or medium-sized items, plus pre-primed printing onto various substrates and unique surfaces,” Choudhury said.

“The footfall at our stand was better than the previous Media Expo show. We have good business prospects and we are already working on a few deals. Media Expo is the biggest platform to meet our customers in the industry. We met many of our existing and old customers,” Choudhury added.

Speaking about the industry, Choudhury, said, “Since the last 3 to 4 months look, the business is stagnant. Corporate companies are not coming up with jobs for printers. Naturally, ink and media sales are suffering. However, we are hopeful that the upcoming festive season will aid our sales and the business will pick up. Our main focus at Media Expo was to display our new launch, RT 640M dye-sublimation printer. I am getting a good response from the visitors for the machine. We will be participating in Media Expo 2020 in Mumbai. We may have new product launches at the show, stay tuned.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

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