In-Store Asia 2019 opens in Mumbai

Solutions for retail sector

Spectrum stall at In-Store Asia 2019.

The 12th edition of In-Store Asia opened on a positive note in Mumbai on 14 March. The event saw an impressive number of visitors on the first day. The three-day expo, being held at Bombay Exhibition Centre in Goregaon and organized by Messe Dusseldorf India, is having more than 150 exhibitors from both India and overseas.

The exhibitors at the expo are displaying solutions covering areas such as retail design, in-store display and visual merchandising. More than 7,500 trade visitors are expected to attend. Some of the companies marking their presence are HP, Spectrum, Arrow Digital, Ace, Axiom and Azure Press, among many others.

HP is displaying various applications printed on the recently launched R-Series Latex printer. The company launched the hybrid Latex printer R series at Media Expo 2019, Mumbai which was held last month.

Mumbai-based Spectrum, too, has an impress turnout at In-Store Asia. The company is showcasing various retail display solutions made of corrugated board and plastic. The highlight of the Spectrum stand is a complete train which has been built using corrugated board.

On the evening of 15 March, In-Store Asia will host the eleventh presentation ceremony of the VMRD Awards, India’s only competition for visionaries in retail design and visual merchandising. A total of 60 awards will be presented by an international expert jury in 22 categories – one of these being the ‘Store of the Year’.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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