In-Store Asia 2019 opens in Mumbai

Solutions for retail sector

Spectrum stall at In-Store Asia 2019.

The 12th edition of In-Store Asia opened on a positive note in Mumbai on 14 March. The event saw an impressive number of visitors on the first day. The three-day expo, being held at Bombay Exhibition Centre in Goregaon and organized by Messe Dusseldorf India, is having more than 150 exhibitors from both India and overseas.

The exhibitors at the expo are displaying solutions covering areas such as retail design, in-store display and visual merchandising. More than 7,500 trade visitors are expected to attend. Some of the companies marking their presence are HP, Spectrum, Arrow Digital, Ace, Axiom and Azure Press, among many others.

HP is displaying various applications printed on the recently launched R-Series Latex printer. The company launched the hybrid Latex printer R series at Media Expo 2019, Mumbai which was held last month.

Mumbai-based Spectrum, too, has an impress turnout at In-Store Asia. The company is showcasing various retail display solutions made of corrugated board and plastic. The highlight of the Spectrum stand is a complete train which has been built using corrugated board.

On the evening of 15 March, In-Store Asia will host the eleventh presentation ceremony of the VMRD Awards, India’s only competition for visionaries in retail design and visual merchandising. A total of 60 awards will be presented by an international expert jury in 22 categories – one of these being the ‘Store of the Year’.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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