AdSelf introduces new ad interface and social media ad support

Print and digital ad placement made easy

324
Adself mockup
Adself mockup

International publishing houses are using ppi Media’s portal AdSelf, which features
new functions regularly. New interfaces, such as the interface to mobile.de, and future support for social media ads are transforming AdSelf into a true cross-channel ad portal that B2B and B2C customers can use to place print and digital ads easily.

The VRM in Mainz, the publisher Nürnberger Presse, and the ABP Group in India already rely on ppi Media’s self-service ad portal. The software allows both private individuals and commercial customers to place template-based ads in newspapers and magazines easily.

Publishers that use AdSelf can increase their ad revenue by using integrated upselling strategies. Users have the option to select alternative, higher-quality formats to present their ads. Sales points, where employees book orders from advertisers in AdSelf, also receive support. One of the new features in AdSelf is a special workflow for undertakers that allows these companies to create ads, both with and without customer data. People who place obituaries can, therefore, either pay the publisher for their bookings or pay the funeral parlor directly.

Furthermore, AdSelf now features an interface to mobile.de, Germany’s largest vehicle market. The mobile.de workflow is geared towards car dealers that realize and view their ads on the vehicle market in a list in the software, and they can automatically generate print ads based on templates.

The software will include more interfaces in the future, which will make it a real cross-channel ad portal. There are plans to allow end-customers that use the software to book ads with a publisher to place these ads on various social networks as digital social media ads. This strategy will increase the publisher’s potential revenue even further.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here