AdSelf introduces new ad interface and social media ad support

Print and digital ad placement made easy

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Adself mockup
Adself mockup

International publishing houses are using ppi Media’s portal AdSelf, which features
new functions regularly. New interfaces, such as the interface to mobile.de, and future support for social media ads are transforming AdSelf into a true cross-channel ad portal that B2B and B2C customers can use to place print and digital ads easily.

The VRM in Mainz, the publisher Nürnberger Presse, and the ABP Group in India already rely on ppi Media’s self-service ad portal. The software allows both private individuals and commercial customers to place template-based ads in newspapers and magazines easily.

Publishers that use AdSelf can increase their ad revenue by using integrated upselling strategies. Users have the option to select alternative, higher-quality formats to present their ads. Sales points, where employees book orders from advertisers in AdSelf, also receive support. One of the new features in AdSelf is a special workflow for undertakers that allows these companies to create ads, both with and without customer data. People who place obituaries can, therefore, either pay the publisher for their bookings or pay the funeral parlor directly.

Furthermore, AdSelf now features an interface to mobile.de, Germany’s largest vehicle market. The mobile.de workflow is geared towards car dealers that realize and view their ads on the vehicle market in a list in the software, and they can automatically generate print ads based on templates.

The software will include more interfaces in the future, which will make it a real cross-channel ad portal. There are plans to allow end-customers that use the software to book ads with a publisher to place these ads on various social networks as digital social media ads. This strategy will increase the publisher’s potential revenue even further.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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