AdSelf introduces new ad interface and social media ad support

Print and digital ad placement made easy

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Adself mockup
Adself mockup

International publishing houses are using ppi Media’s portal AdSelf, which features
new functions regularly. New interfaces, such as the interface to mobile.de, and future support for social media ads are transforming AdSelf into a true cross-channel ad portal that B2B and B2C customers can use to place print and digital ads easily.

The VRM in Mainz, the publisher Nürnberger Presse, and the ABP Group in India already rely on ppi Media’s self-service ad portal. The software allows both private individuals and commercial customers to place template-based ads in newspapers and magazines easily.

Publishers that use AdSelf can increase their ad revenue by using integrated upselling strategies. Users have the option to select alternative, higher-quality formats to present their ads. Sales points, where employees book orders from advertisers in AdSelf, also receive support. One of the new features in AdSelf is a special workflow for undertakers that allows these companies to create ads, both with and without customer data. People who place obituaries can, therefore, either pay the publisher for their bookings or pay the funeral parlor directly.

Furthermore, AdSelf now features an interface to mobile.de, Germany’s largest vehicle market. The mobile.de workflow is geared towards car dealers that realize and view their ads on the vehicle market in a list in the software, and they can automatically generate print ads based on templates.

The software will include more interfaces in the future, which will make it a real cross-channel ad portal. There are plans to allow end-customers that use the software to book ads with a publisher to place these ads on various social networks as digital social media ads. This strategy will increase the publisher’s potential revenue even further.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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