Durst at ITMA in Barcelona

New Alpha Series 5 with textile digital printers demonstrated

ITMA 2019 in Barcelona
ITMA 2019 in Barcelona

Durst, the manufacturer of advanced digital printing and production technologies, showcased its proven Alpha comprehensive technology platform at ITMA in Barcelona, Spain, from 20 to 26 June.

Headquartered in Brixen, Italy, Durst is a leading manufacturer of advanced digital production technologies. The company has more than 230 employees around the world in over 80 countries including in New Delhi, India.

Headlined in Barcelona was the fifth generation Alpha printing systems using Durst’s new software to meet the increased demands of digital textile printing. The new Alpha Series 5 190 and 330 printing systems unveiled at ITMA feature improvements in material handling, efficiency and material diversity. The technology platform offers a sustainable, flexible and scalable solution for every application, even enabling waterless one-step production with the new Durst Advanced Digital Pigment ink.

Durst Smart Shop for eCommerce

The Alpha Series 5 printers, including dual roll, are all equipped with the new Durst workflow, print and monitoring Durst Analytics tool. To easily integrate eCommerce businesses, Durst offers a scalable solution with Durst Smart Shop. Backed by consultancy and seamless integration provided through Durst Professional Services, the new workflow software gives users access to key functions in production such as color management and the RIP. Expansion modules are integrated with the printing system to create a production process ‘from pixel to output.’

The new Alpha 190/330 Series 5 with SuperMultipass provides 30% better performance than comparable systems. The new series printers integrate new technologies in the printheads, inks, drying units and in the interaction of software. The Alpha Series 5 can also have a patented SwiftJet Pretreatment System positioned upstream of the Alpha printer. Digital pretreatment is particularly valuable for short-run and fast-turnaround jobs.

For the Alpha Series 5, Durst offers environmentally friendly water-, acid- and reactive-based ink systems. Its Advanced Digital Pigment is claimed to be the world’s first ink system that enables a one-step process with a soft touch and brilliant colors. Universally used in textile applications, it also has excellent light fastness and wet rub fastness and can be used on all types of fabric. In addition, the ink family includes Durst Disperse HD, which is the first choice for polyester applications and also regularly used in home textiles, apparel, fashion, flags, banners, outdoor signage and other POP applications; and Durst Reactive HD whose common applications are home textiles, apparel, and fashion. All these inks are Oekotex 100 and GOTS 5.0 compliant.

Martin Winkler, Durst group’s segment manager, Textile Printing says, “ITMA is another important platform to demonstrate our proven Alpha technology and advanced software. The fabrics, soft signage, and textile markets support fast turnaround short runs and sustainability using digital technology. Our growing number of customers make savings in coloring inks and water consumption, as well as in production costs and delivery times. They are backed by world-class support from skilled consultants and integrators provided through Durst professional services, as well as comprehensive training in our customer experience center at our head office in Brixen.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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