Durst at ITMA in Barcelona

New Alpha Series 5 with textile digital printers demonstrated

ITMA 2019 in Barcelona
ITMA 2019 in Barcelona

Durst, the manufacturer of advanced digital printing and production technologies, showcased its proven Alpha comprehensive technology platform at ITMA in Barcelona, Spain, from 20 to 26 June.

Headquartered in Brixen, Italy, Durst is a leading manufacturer of advanced digital production technologies. The company has more than 230 employees around the world in over 80 countries including in New Delhi, India.

Headlined in Barcelona was the fifth generation Alpha printing systems using Durst’s new software to meet the increased demands of digital textile printing. The new Alpha Series 5 190 and 330 printing systems unveiled at ITMA feature improvements in material handling, efficiency and material diversity. The technology platform offers a sustainable, flexible and scalable solution for every application, even enabling waterless one-step production with the new Durst Advanced Digital Pigment ink.

Durst Smart Shop for eCommerce

The Alpha Series 5 printers, including dual roll, are all equipped with the new Durst workflow, print and monitoring Durst Analytics tool. To easily integrate eCommerce businesses, Durst offers a scalable solution with Durst Smart Shop. Backed by consultancy and seamless integration provided through Durst Professional Services, the new workflow software gives users access to key functions in production such as color management and the RIP. Expansion modules are integrated with the printing system to create a production process ‘from pixel to output.’

The new Alpha 190/330 Series 5 with SuperMultipass provides 30% better performance than comparable systems. The new series printers integrate new technologies in the printheads, inks, drying units and in the interaction of software. The Alpha Series 5 can also have a patented SwiftJet Pretreatment System positioned upstream of the Alpha printer. Digital pretreatment is particularly valuable for short-run and fast-turnaround jobs.

For the Alpha Series 5, Durst offers environmentally friendly water-, acid- and reactive-based ink systems. Its Advanced Digital Pigment is claimed to be the world’s first ink system that enables a one-step process with a soft touch and brilliant colors. Universally used in textile applications, it also has excellent light fastness and wet rub fastness and can be used on all types of fabric. In addition, the ink family includes Durst Disperse HD, which is the first choice for polyester applications and also regularly used in home textiles, apparel, fashion, flags, banners, outdoor signage and other POP applications; and Durst Reactive HD whose common applications are home textiles, apparel, and fashion. All these inks are Oekotex 100 and GOTS 5.0 compliant.

Martin Winkler, Durst group’s segment manager, Textile Printing says, “ITMA is another important platform to demonstrate our proven Alpha technology and advanced software. The fabrics, soft signage, and textile markets support fast turnaround short runs and sustainability using digital technology. Our growing number of customers make savings in coloring inks and water consumption, as well as in production costs and delivery times. They are backed by world-class support from skilled consultants and integrators provided through Durst professional services, as well as comprehensive training in our customer experience center at our head office in Brixen.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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