Matthias Fischer to be the new ppi Media contact for India

ppi Media at WAN-IFRA conference, Gurgaon

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Matthias Fischer
Matthias Fischer

Matthias Fischer, an internationally experienced publishing expert, will become the new local contact for the Indian market for all ppi Media publishing solutions from 1 October 2019. Fischer has 20 years of experience as an expert in publishing and editorial solutions. He will take charge of the ppi Media sales team in India.

“I’m really looking forward to my new role. I see myself as a partner for existing and potential customers. We’re already expecting a lot of conversations at the upcoming WAN-IFRA India conference. India is a very important market for ppi Media. I’ll be working with our country manager, Hemant Kumar, to help our customers develop their position as forward-thinking media companies,” said Fischer.

“Matthias Fischer is one of the most experienced experts I know for publishing
solutions and the Asian media landscape. He’s the perfect contact for our customers
in India. Thomas Müller-Lupp is relishing a new challenge after enjoying thirteen successful years as ppi’s expert for the Indian market. We wish him all the best in his future endeavors,” added Hauke Berndt, managing director and chief executive officer of ppi Media.

Customers, partners and interested visitors will be able to meet Fischer, Kumar and Berndt at ppi Media’s Stand 1.08 at the WAN-IFRA India conference taking place from 18 to 19 September 2019 at Leela Ambience, Gurgaon.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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