Appointed by the Bureau of Outreach and Communication (BOC), Comscore currency will be used to set ad rates for desktop and mobile advertising in India to help create a fair and stable marketplace.
Comscore, a partner for planning, transacting and evaluating media across platforms, announced its appointment as a digital partner for setting ad rates in India by the Bureau of Outreach and Communication (BOC). The BOC undertakes multi-media advertising and publicity for various ministries and departments of the Government of India. This appointment represents BOC and Comscore’s commitment to providing the industry with a single trusted source of measurement across platforms. At present, all publishers have been invited to submit their monthly numbers for empanelment.
“We are excited that Comscore has been selected as an official digital audience measurement currency in India,” said Kedar Gavane, senior vice president of Comscore in APAC. “As the advertising market in India continues to evolve, we are proud to provide accurate, independent measurement so that advertisers and agencies feel confident in their advertising decisions across key channels,” Gavane added.
Operating in 78 countries, Comscore is the appointed online measurement standard in several markets across the globe, including Indonesia, Malaysia, the UK, Spain, Finland and Norway.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
