Affinity Publisher launched by Serif

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Serif launched Affinity Publisher on 19 June 2019 during a live keynote by Ashley Hewson, managing director of Serif, from its headquarters in Nottingham, UK.

Through Serif’s new StudioLink technology, owners of its vector design app – Affinity Designer and image editor – Affinity Photo can use them in an Affinity Publisher layout, simply by clicking the relevant product icon. While Affinity Publisher has its own selection of built-in vector and photo editing tools, StudioLink allows editing graphics and images in a layout using a full array of professional tools, without the need to switch to a different app. The result is a massive streamlining of the creative workflow.

The company also revealed that it has updated the pioneering iPad versions of Affinity Designer and Photo to handle Affinity Publisher documents. While Publisher itself will come to iPad later, owners of Affinity Designer and Photo on iPad will be able to open, edit and export Publisher documents, on the move.

iPad version of Affinity Designer

Hewson said, “For too long, millions of creative professionals have found their workflow hindered by incompatible file types, apps which don’t work properly together, and awkward workarounds which cost valuable time. Affinity Publisher with StudioLink takes all that pain away by allowing you to instantly switch to the advanced photo editing features of Affinity Photo and precise vector tools of Affinity Designer without ever leaving the app. It’s the most fluid workflow ever conceived in a creative suite of applications, and we think it’s a game changer.”

From creating simple text-based documents to posters and flyers, or complex brochures and books combining words, images and graphics, the meticulously engineered features of Affinity Publisher make it easier, even on the most content-heavy documents. With essentials like Master Pages, facing-page spreads, grids, tables, advanced typography, text flow and full professional print output, Affinity Publisher delivers all the requirements for a modern-day layout app, tailored for optimum utilization of the power of the latest hardware.

Other key features include OpenType support and glyph browser, text decorations and drop capitals, linked text frames with advanced flow options, text wrapping with fine padding control, artistic text including text on a path, baseline grid and text frame rulers, and place PSD, AI, PDF, JPG, TIFF, PNG or Affinity files. It can also correct and enhance images with non-destructive adjustment layers and has smooth gradient and transparency controls and auto-generated indexes and table of contents. It also allows RegEx search and replace, customizable keyboard shortcuts, saveable undo history, smooth pan, and zoom at 60fps, end-to-end CMYK and spot color support and PDF/X-1a, PDF/X-3, PDF/X-4 output for a professional print.

Affinity Publisher’s enormous flexibility means it can import and export all major raster and vector files, including layered PSD, PDF, EPS formats. Furthermore, it can output print-ready documents in the latest PDF/X formats, including hyperlink support for documents shared online.

Affinity Publisher with StudioLink is the realization of the initial vision we had for our apps nine years ago and I could not be more thrilled to finally reveal that vision. This is the reason we called our apps Affinity,” said Hewson.

Affinity Publisher is available with a 20% discount (priced US$ 39.99) for a limited period, and all Affinity apps have no subscription.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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