eSummit – 28-30 June 2021 – Wan-Ifra Indian Media Leaders

New afternoon format focuses on digital transformation

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eSummit – 28-30 June 2021 – Wan-Ifra Indian Media Leaders
The Wan-Ifra eSummit on the cultural and somewhat digital transformation of media Screenshot of the program

In the Indian Media leaders eSummit next week, on the afternoons of 28, 29 and 30 June many of the current topics confronting the industry will be addressed by the Indian owners and professionals. Global Wan-Ifra members and leaderships will also share their view and experience at the event which runs from 3pm to 530 pm on each of the three days.

The topics of presentation and discussion reflect current concerns which I am summarizing in my own words. These could broadly come under – assessing the damage of the Covid-19 pandemic and how to emerge from it, the continued and residual decline in print circulations and how to monetize the digital traffic that seems to have picked up during the pandemic, women in the media, the future newsroom and a presentation of the World News Trends Report and outlook.

The actual session topic headings include, Future proofing the news media business; Deep dive: Subscription learnings from around the world; Digital transformation, the strategies required to put audience needs first; The Audience First Newsroom; Transforming news and newsroom culture in the digital era; Impact of pandemic on women in the newsroom – how did they manage it? The BBC 50:50 project; How to thrive in the post-cookie world by harnessing your own data; Strategic challenges facing news media business and ideas for post pandemic future; Product thinking in newspaper; and, The future of digital advertising – preparing for a cookieless future and innovations at work.

An almost painless event – could be fun!

There are only three sessions each afternoon within two and a half hours –generally including a keynote and hence the webinar event should not be too painful. As to what one can learn there is quite a bit if one is interested but from the past experience of the last few years it seems that for Indian news media the learning has been relatively slow. Even the pandemic has not driven home the possibility of extinction of news media relying on undifferentiated content leavened by sycophantic behavior.

Nevertheless for the incorrigible who need another dose of pep talks and useful information that they could actually apply if they took it a bit more seriously, this is another opportunity for hindsight and to get the juices of rectification going.

More details about the programme and speakers can be seen here.http://events.wan-ifra.org/events/indian-media-leaders-esummit-2021/programme

Registration – Wan-Ifra members can get a complimentary seat. Non-members can get a 50% discount on the total fee of Rs.7500/- + taxes, for this program. Use of this opportunity and register here in this link. Use code IMLES50 for the discount.

For any help please contact – Suresh Babu sureshbabu.kr@wan-ifra.org
or, Viyahalaskhmi Murali vijayalakshmi.murali@wan-ifra.org

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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